Utopian Entrepreneur

Utopian Entrepreneur

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Overview

A heady hybrid of critical thinking, personal narrative, and economic analysis, Utopian Entrepreneur is a field manual for those who want to do socially positive work in the context of business. One of the few Silicon Valley veterans who participated in all four of the major computer tech bubbles--games, multimedia, virtual reality, and dot-coms--Brenda Laurel is known for injecting humanistic values into computer-based media.

Laurel interweaves her ideas on how to conduct socially progressive business with the saga of her experiences with the Interval Research Corporation and as the founder of the pioneering girls' software company Purple Moon.

Product Details

ISBN-13: 9780262122443
Publisher: MIT Press
Publication date: 09/14/2001
Series: Mediaworks Pamphlets
Pages: 112
Product dimensions: 5.75(w) x 8.00(h) x 0.50(d)
Age Range: 18 Years

About the Author

Brenda Laurel is Chair of the graduate Media Design Program at Art Center College of Design in Pasadena, California and was the co-founder of Purple Moon. She is the author of Utopian Entrepreneur (MIT Press, 2001).

Denise Gonzales Crisp is the senior designer for Art Center College of Design, Pasadena, California.

What People are Saying About This

Donald A. Norman

Brenda Laurel's startup company, 'Purple Moon,' failed but her travails provided a powerful learning experience. This engaging book, written in a style that is uniquely Brenda, tells the story. More importantly, it shows how to move forward to a positive humanistic culture, where technology and media provide rich, rewarding experiences.

Bruce Sterling

I read Brenda Laurel's heartfelt confession with complete attention and respect. It's a thrill to learn what she's really been up to!

Donna L. Hoffman

Laurel's stream-of-consciousness tale weaves whole cloth around the meaning of online experience, from those heady early days that defined Interval to the tatters of the brave experiment that was Purple Moon. At turns both humorous and heartbreaking, this always humane account of the would-be transcendent dot-com and what its intrepid founder learned along the way will resonate with the utopian entrepreneur in all of us.

From the Publisher

I read Brenda Laurel's heartfelt confession with complete attention and respect. It's a thrill to learn what she's really been up to!

Bruce Sterling , author of Shaping Things

In a world overrun by self-appointed media gurus, Laurel is the real thing: a theorist, an artist, and a veteran of the computer wars. Utopian Entrepreneur is a tour-de-force of visionary thinking and a testament to the power of expressive language: visually and verbally, theoretically and theatrically. Her new book is a gem.

Jessica Helfand , Helfand Drenttel Studio, and Lecturer, Yale School of Art

Endorsement

In a world overrun by self-appointed media gurus, Laurel is the real thing: a theorist, an artist, and a veteran of the computer wars. Utopian Entrepreneur is a tour-de-force of visionary thinking and a testament to the power of expressive language: visually and verbally, theoretically and theatrically. Her new book is a gem.

Jessica Helfand, Helfand Drenttel Studio, and Lecturer, Yale School of Art

Jessica Helfand

In a world overrun by self-appointed media gurus, Laurel is the real thing: a theorist, an artist, and a veteran of the computer wars. Utopian Entrepreneur is a tour-de-force of visionary thinking and a testament to the power of expressive language: visually and verbally, theoretically and theatrically. Her new book is a gem.

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Utopian Entrepreneur 5 out of 5 based on 0 ratings. 1 reviews.
Guest More than 1 year ago
You have to read this book! Brenda Laurel is an astute visionary. This little gem - it's only 100 pages long - is a personal history of her life in the Virtual Reality, Gaming side of technology and her brush with the Titans of Silicon Valley who pulled the plug on her company, Purple Moon, just when it was starting to make money. She explains with humor and insight all the mistakes she made along the way and her vision for a better technological tomorrow. Her description of life as the CEO of a Girls video game company, the research and findings her company made about why and how Video games for girls should be different than those for boys are streaked with humor and insight. She describes her dislike for Barbie - it's not what you think! And her vision and hopes for the future now that she is no longer a CEO. She is amazing and I would highly recommend her book for entrepreneurs and wannabes who believe they can change the male-oriented technical world as we know it.