UX Strategy: How to Devise Innovative Digital Products that People Want

UX Strategy: How to Devise Innovative Digital Products that People Want

by Jaime Levy


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Product Details

ISBN-13: 9781449372866
Publisher: O'Reilly Media, Incorporated
Publication date: 06/08/2015
Pages: 312
Sales rank: 463,890
Product dimensions: 6.00(w) x 8.90(h) x 0.70(d)

About the Author

For over 25 years Jaime Levy has been a pioneer in the creation of innovative digital products and services distributed on disk media, mobile devices, the Web and iTV. Currently she runs a User Experience Strategy and Design consultancy based in Los Angeles. Her practice caters to startups and enterprises that are open to practicing "lean" principles for transforming their business concepts into sustainable and scalable online solutions. Jaime is also a part-time college professor teaching a graduate level course called "User Experience Design and Strategy" at the University of Southern California (USC) in the Viterbi School of Engineering.

Table of Contents

  • Foreword
  • Preface
  • Chapter 1: What Is UX Strategy?
  • Chapter 2: The Four Tenets of UX Strategy
  • Chapter 3: Validating the Value Proposition
  • Chapter 4: Conducting Competitive Research
  • Chapter 5: Conducting Competitive Analysis
  • Chapter 6: Storyboarding Value Innovation
  • Chapter 7: Creating Prototypes for Experiments
  • Chapter 8: Conducting Guerrilla User Research
  • Chapter 9: Designing for Conversion
  • Chapter 10: Strategists in the Wild
  • Chapter 11: Dénouement
  • About the Author
  • Colophon

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