Varietals of Capitalism shows that politics is an omnipresent part of the economics of wine and of economic activity in general. Based on a four-year research project encompassing fieldwork in France, Spain, Italy, and Romania, Xabier Itçaina, Antoine Roger, and Andy Smith examine the causes and effects of a radical reform adopted at the EU level in 2008. Regulatory change politically transformed the rationale of EU support to the wine industry, from shaping the supply side to encouraging producers to adapt to the demands of a supposedly "new consumer."
To explain the adoption and impact of the reform, the authors develop an analytical framework to capture the actorstheir perceptions, preferences, and interdependencieswithin an industry crisscrossed by institutions located at the global, European, national, and local scales. This framework combines concepts and lessons from historical institutionalism and regulationist economics, Bourdieu’s field theory, and the sociology of public policymaking. The authors reject accounts that attribute policy change simply to material determinants and "the invisible hand of the market." They emphasize the crucial importance of institutions within sectors of the economy, and propose ways to bolster constructivist approaches to political economy by linking industrial change to scientific and bureaucratic balances of power. This book’s novel focus on different levels of institutional impact should prove influential in the study of the politics of industry, and more broadly within the comparative analysis of capitalism.
About the Author
Xabier Itçaina is a research fellow at the CNRS-Centre Emile Durkheim, Sciences Po Bordeaux, University of Bordeaux. He is coeditor of Politics of Religion in Western Europe: Modernities in Conflict? and author of two books in French.
Antoine Roger is Professor of Political Science at Centre Emile Durkheim, Sciences Po Bordeaux, University of Bordeaux, and the author or editor of several books in French.
Andy Smith is Research Professor in Political Science at Centre Emile Durkheim, Sciences Po Bordeaux, University of Bordeaux. He is coeditor of Industries and Globalization: The Political Causality of Difference and The EU’s Government of Industries: Markets, Institutions and Politics.
Table of Contents
List of Figures, Tables, and Text Boxes vii
List of Abbreviations xi
Introduction: Wine and the Politics of Economic Change 1
Part I The Analytical Challenge of Economic Change 9
1 Existing Approaches to Change in and beyond the Wine Industry 11
2 Structured Contingency: Institutions, Fields, and Political Work 32
Part II Shaping and Negotiating Deep Reform 55
3 Knowledge and Power in the Scientific Field 57
4 When Political Work Shifts to the Economic Field 85
5 Adopting Reform within the Bureaucratic Field 114
Part III Implementing Change: Reinstitutionalization or Reproduction? 133
6 The End of Interventionism? 135
7 From New Wine Categories to Resegmented Markets? 163
8 Microeconomic Support: New Instruments in Old Bottles? 192
Conclusion: A Glass Half Full 221
What People are Saying About This
"The taste of wine is political. This is the main proposition offered by the authors of this remarkable book about the transformation of the European wine industry. Informed by a constructivist perspective, Varietals of Capitalism shows how traditions, some of them centuries old, were uprooted by recent legislative reforms at the European level based on new interpretations of the challenges facing the industry from global competition. The book goes beyond exploring this transformation, providing new landmarks for a political economy that navigates between structuralism and voluntarism."
"Varietals of Capitalism is a truly wonderful book bringing Premier grand cru classé scholarship to bear on the political economy of wine. Layered, rich yet subtle, substantial and lingering long on the intellectual palate, this should be required reading for all students of markets seen in their proper social and political context, all institutionally minded social and political analysts, and anyone interested in the social, political, and economic processes underpinning the production of the wine in their glass."