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Vegetarianism seems to be increasing in popularity and acceptance in the United States and Canada, yet, quite surprisingly, the percentage of the population practicing vegetarian diets has not changed dramatically over the past 30 years. People typically view vegetarianism as a personal habit or food choice, even though organizations in North America have been promoting vegetarianism as a movement since the 1850s. This book examines the organizational aspects of vegetarianism and tries to explain why the predominant movement strategies have not successfully attracted more people to adopt a vegetarian identity.
Vegetarianism: Movement or Moment? is the first book to consider the movement on a broad scale from a social science perspective. While this book takes into account the unique history of North American vegetarianism and the various reasons why people adopt vegetarian diets, it focuses on how movement leaders' beliefs regarding the dynamics of social change contributes to the selection of particular strategies for attracting people to vegetarianism. In the context of this focus, this book highlights several controversies about vegetarianism that have emerged in nutrition and popular media over the past 30 years.
Author Biography: Donna Maurer is a long time vegetarian and freelance academic editor who also teaches online for the University of Maryland University College, where she is Adjunct Associate Professor of Sociology. She has co-edited three books on food and body weight issues (with Jeffery Sobal), including Eating Agendas: Food and Nutrition as Social Problems. She also serves on the Board of Directors of the Association for the Study of Food and Society.
|Publisher:||Temple University Press|
|Product dimensions:||5.60(w) x 8.30(h) x 0.80(d)|
Table of Contents
|1||What Is Vegetarianism? And Who Are the Vegetarians?||1|
|2||Vegetarian Diets and the Health Professions: Historical Perspectives and Contemporary Issues||22|
|3||Charting the Contemporary Vegetarian Movement in the Social Movement Field||47|
|4||Vegetarianism: Expressions of Ideology in Vegetarian Organizations||70|
|5||The Beliefs and Strategies of Vegetarian Movement Leaders||89|
|6||Organizational Strategy in Action: Promoting a Vegetarian Collective Identity||117|
|7||The Food Industry's Role in Promoting and Gaining Acceptance for Vegetarian Diets||131|
|8||What Is the Future of the Vegetarian Movement?||141|
|Appendix B||Vegetarian Websites||153|