Velocity: The Seven New Laws for a World Gone Digital

Velocity: The Seven New Laws for a World Gone Digital

by Ajaz Ahmed
ISBN-10:
0091947561
ISBN-13:
2900091947568
Pub. Date:
05/05/2012
Publisher:
Random House UK
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Overview

Velocity: The Seven New Laws for a World Gone Digital

A highly perceptive manifesto for entrepreneurs, leaders, and managers from the vice president of digital sport at Nike and the founder of legendary innovation agency AKQA. With an exclusive introduction by Sir Richard Branson

How can you win when the only certainty is change? Highly accessible, lively, and inspiring, Velocity draws upon the authors' unique perspectives and experiences to present seven timeless new laws for businesses and individuals in a world that is dominated by rapid change and digital technology. Written as a fascinating and enjoyable conversation between the authors—Stefan Olander, vice president of digital sport at Nike and Ajaz Ahmed, founder and chairman at AKQA—Velocity's up-to-date examples illustrate key lessons, together with insights, ideas, and inspiration that individuals and businesses should adopt to thrive. Velocity shares the vision and values required to succeed with the untold backstories to influential and iconic innovation. Fast paced, useful, provocative, and highly motivating, Velocity will arm you with actionable ideas to define your future.

Features:

—4 Velocity principles: Speed, Direction, Acceleration, and Discipline

—7 Laws, including "A Smith & Wesson beats four aces," "It's easier done than said," "Convenient is the enemy of right," and "No good joke survives a committee of six."

Product Details

ISBN-13: 2900091947568
Publisher: Random House UK
Publication date: 05/05/2012
Edition description: New Edition
Pages: 272
Product dimensions: 6.00(w) x 1.25(h) x 9.00(d)

Table of Contents

Introduction Sir Richard Branson ix

The Velocity Principles xi

The Seven Laws of Velocity 1

I A Smith & Wesson beats four aces 4

II It's easier done than said 46

III The best advertising isn't advertising 76

IV Convenient is the enemy of right 118

V Respect human nature 146

VI No good joke survives a committee of six 184

VII Have a purpose larger than yourself 210

The Velocity Index 243

Acknowledgements 245

About the authors 247

Index 249

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