The Velveteen Principles for Women: How to Shatter the Myth of Perfection and Embrace All That You Really Are

The Velveteen Principles for Women: How to Shatter the Myth of Perfection and Embrace All That You Really Are

by Toni Raiten-D'Antonio


$16.56 $16.95 Save 2% Current price is $16.56, Original price is $16.95. You Save 2%.
Eligible for FREE SHIPPING
  • Want it by Wednesday, October 24?   Order by 12:00 PM Eastern and choose Expedited Shipping at checkout.
    Same Day shipping in Manhattan. 
    See Details


The Velveteen Principles for Women: How to Shatter the Myth of Perfection and Embrace All That You Really Are by Toni Raiten-D'Antonio

The Velveteen Principles for Women is a motivational guidebook for those who want to identify the sources of their unhappiness and become genuinely Real themselves. It is essential reading for women who want to free themselves from self-doubt, silence their inner critics, and live as the Real, unique, and valuable women they are meant to be.

Product Details

ISBN-13: 9780757305610
Publisher: Health Communications, Incorporated
Publication date: 05/01/2007
Pages: 220
Sales rank: 806,914
Product dimensions: 5.50(w) x 7.50(h) x (d)

About the Author

Toni Raiten-D'Antonio is a psychotherapist, acclaimed motivational speaker and adjunct professor of social work at Empire State College of New York. She has been featured in national magazines and on radio programs across North America. Her first book, The Velveteen Principles, was a runaway hit with more than 100,000 copies sold. She has a thriving private practice on Long Island, New York, where she lives with her husband.

Read an Excerpt

Excerpts from The Velveteen Principles for Women

You know this generic version of the ideal woman: She is young, tall, and thin to the point of being gaunt. She has long, straight hair, preferably blonde, and blemish-free skin. Remarkably, although she's so thin, she also has large, firm, high breasts, which she displays whenever possible. She must walk, talk, and pose in a way that suggests sexual energy. She mustn't appear overly intelligent or else she'll be intimidating, and she shouldn't show too much interest in expressing herself or developing autonomy outside the realm of sex and beauty.

In both appearance and behavior, she is a lot like the world's most popular doll, Barbie, who would measure 39–18–33 if she were human. Because material wealth is also part of the ideal package, like Barbie, the perfect woman should have fashionable clothes, a beautiful house, an expensive car, and everything else money can buy. The standards for the ideal woman are widely held and communicated in television, movies, and magazines. They associate a very narrow definition of perfection with becoming a secure woman who will be cared for by an adoring man. All girls get the message and carry it into adult life. You are affected no matter your race, income level, sexual preference, age, region, faith, intellect, talents, or goals. Even girls who aspire to become physicians, for example, talk about the need to be 'hot' like the women doctors they see on TV.

They dream of becoming perfectly beautiful and thereby capturing the devotion and lifelong support of a wonderful man. I call this fantasy the Princess Paradigm. Its power was recently impressed on me by a young mother named Anne, who sees me for counseling. Anne's preschool daughter, Lily, is obsessed with princesses. She reads and re-reads books about them, watches movies that feature them, and plays at being a princess almost every day. As Anne recalled, Lily had noticed that her mother was bothered when she returned to her car in a shopping center lot to find a flat tire. 'Don't worry, Mommy. You're beautiful and you're married,' she had said. 'Daddy will take care of you!

As suggested by Lily's words of comfort, our culture still promises happiness and security to the woman who meets certain standards for beauty and behavior. These attributes will allow her to attract a mate and then be supported by him, just like a princess. Although expressed in different ways in modern stories, the message is basically the same one presented in classic tales such as Cinderella, Sleeping Beauty, and Snow White .

Life can be a challenge, but if you are pretty enough, you will be saved. (The story that most closely fit my personal Princess Paradigm was Cinderella because her beauty saved her from caretaker drudgery.) The trouble with this Princess Paradigm, beyond the fact that it insists women must be alluring and then dependent, is that very few of us can ever be sure we are pretty enough to become and remain forever a cherished princess. Therefore, we find ourselves drawn into a lifelong process of anxious mirror gazing. We struggle over the condition of our outsides—skin, hair, body—at the expense of our insides—heart, mind, soul.

Worst of all, we never get the promised reward of ease, pampering, and endless admiration. Instead, as many women struggle to seem worthy, they become so committed to serving others—as mothers, partners, wives, daughters, and even as employees—that they lose themselves in the process. In the kitchen, in the bedroom, on the job, they make other people the main subject of their own lives and turn themselves into objects that exist to serve others.

So many of us have this problem that one of the staples of my therapy practice involves having women clients ask the simple question: What about me? These three words instantly lead women to recognize how much they have neglected their own development and lost themselves in service to others. I suppose the Princess Paradigm could work for a woman with movie-star looks and the time and money for the clothes, exercise, makeup, and, ultimately, frequent plastic surgery to maintain it all from adolescence to the grave. But how many of these princesses actually live on the Earth? Very few. So few, in fact, that every woman I have ever known in my roles as therapist, teacher, friend, or acquaintance has lived with the nagging sense that she is inadequate in her natural state.

By the time I was seven or eight, I suspected that I wasn't ever going to measure up to princess-hood. I had bad eyesight—men don't make passes at girls who wear glasses—and I was overweight. I already felt insecure about my looks and, consequently, worried about whether I had any real worth as a person. By my teen years, I felt even worse about my appearance. High grades at school and obedience at home brought me with my dread that I was going to be a failure in the looks department.

To fight off the self-loathing that came with feeling like I was never pretty enough, I began to study the Princess Paradigm, hoping I might discover its shortcomings and feel better about failing to achieve it. I had to admit that besides beauty, the paradigm upheld values such as kindness, consideration for others, and loyalty, which are quite positive attributes. But other elements of this ideal—extreme conformity, self-censorship, and emotional/creative repression—robbed girls of life's greatest rewards. This was the price the princess had to pay. She had to abandon much of her individuality. Moreover, all that time spent on primping limited her development as a person. In the end, even the most successful princess was dependent on others for survival. The princess's life, it seemed, was a very limited kind of fantasy.

Realizing that I would never become a princess, and discovering that I didn't really want to be one after all, saved my sanity. As a child, my growing recognition helped me endure a home life that was filled with neglect and marred by occasional abuse. As an adult, this knowledge led me out of a career as a stage and TV performer (the perfect princess occupation) and into my life's work as a psychotherapist and professor. In my work, I have seen how the Princess Paradigm and other forms of social pressure limit women's lives and erode their mental health. I have also discovered positive alternatives supported by all the great theorists of human development—from Adler, Erikson, and Piaget to Kohlberg, Jung, and Maslow—who stress the value of individuality, creativity, courage, and ethical behavior. In short, they support being true to yourself. Understanding and discovery are essential for any woman who wants to pioneer her own life's course.

Makeovers, now hugely popular thanks to television, plunge a woman into a sort of appearance transformation process that can include anything from a new hairstyle, clothes, and makeup to dramatic plastic surgery. Their enormous appeal confirms to me that women are subject to an ever more demanding set of standards for beauty. (If you don't think things are worse today, consider this fact: In 1985, fashion models typically weighed 8 percent less than the average woman. In 2005, they weighed 23 percent less.) It also shows how much value society places on a woman's outsides and how little we value her insides.

©2007.Toni Raiten-D'Antonio. All rights reserved. Reprinted from The Velveteen Principles for Women : How to Shatter the Myth of Perfection and Embrace All That You Really Are. No part of this publication may be reproduced, stored in a retrieval system or transmitted in any form or by any means, without the written permission of the publisher. Publisher: Health Communications, Inc., 3201 SW 15th Street , Deerfield Beach , FL 33442.


An Interview with Toni Raiten-D'Antonio

Why is this book distinctive?

No other book for women combines the playful spirit and universal charm of a classic like The Velveteen Rabbit with a sharp critique of modern life and such deep psychological insights. The Velveteen Principles for Women is pro-women without being anti-men. It seeks to offer help and guidance for women to shape their own lives according to their own values.

Are there other books like yours?

There are loads of books written by snarky or perfectionistic authors who pressure women to conform to the culture's limited definitions of success, or bond through sarcastic agreement that we're ugly, or don't know how to live "the best life." No book currently available argues that there is nothing wrong with you that a self-awareness, empathy and courage might not fix. The Velveteen Principles makes this case for every woman. It says that happiness and fulfillment are "inside" jobs that we do for ourselves. They cannot be gained through wealth or achievement, a lover, or a makeover, and they certainly don't come from tearing other people down. These rewards are available to all women who can make free choices for themselves and set their own definitions for a good life.

How is your book superior?

Unlike so many books that leave women feeling worse about themselves, The Velveteen Principles for Women is entirely uplifting. It never blames women for their struggles and it doesn't judge women by how much money, power, influence or love they possess.

This book does not prescribe a diet or recommend a sure-fire pathway to wealth or career success. Instead it explains how to become aware of the ways we are negatively affected by social forces, cultural assumptions, family influences and our own misguided expectations. And then the book offers tools that can help each woman find her own, individual and unique life.

What benefits will a reader gain from your book?

In The Velveteen Principles for Women readers will discover a connection to modern women everywhere who struggle against impossible standards. They will feel a bond to other women and a flash of recognition as they read true life stories and discover the powerful lessons learned through difficult experiences. In this book's pages, women will find practical exercises for self-discovery, self-awareness and Real growth.

Why a follow-up aimed specifically at women?

With the publication of my first book, The Velveteen Principles, I discovered at public appearances and in the forums at that women felt a special connection to the story of The Velveteen Rabbit and a keen interest in the lessons I drew from it. Time and again, I heard from women who felt they wanted more stories, more information, and more insights related directly to their lives and experiences.

But while requests from readers and contributions to the website were inspirational, I would have to say that my own experience as a woman in our Object Culture was my primary motivation. In my own life I have had to make a conscious effort to understand how the expectations of others influence my choices. I learned to respect my own values and honor them in spite of all the pressure to conform. Then, as a mother, I have watched my daughters struggle against similar social forces to become Real women. Of course, everyone -- man, woman and child -- yearns to be Real. But knowing how women in particular face obstacles on the way to becoming themselves, I felt moved to help with a book that delves more deeply into their special challenges. Millions of women feel the pain of living according to standards they did not choose. For their good, and the good of all, I want to help them get free of these expectations and become Real.

You describe our society as an Object Culture that restricts a woman's choices. How does this work and are we aware of it happening?

No! We're not aware! And that's the key here. The Velveteen Principles for Women was written to help women recognize the toxic messages that swirl around us, making us feel less-than. The Object Culture is my way of describing what those messages demand that we be, in order to be successful women -- numbed, striving, competitive, glossy Objects who don't make waves, please everyone and always look lovely. Real women adhere less and less by those standards, and live a life according to their own design.

There's this little character -- OPO -- who seems to pop up in your book from time to time. What is OPO?

OPO stands for "other people's opinions." I've made OPO a character in this book so that women can become more aware of that nagging voice in our heads telling us what we should do, etc. My own OPO is kind of a pain in the neck and having her speak out loud makes her less powerful.

You also warn against becoming a POW. What is your definition of a POW?

Yes, I do love those acronyms! A POW is a Perfect Object Woman. Sometimes, you can tell by looking that she's really working hard to be perfect and sometimes you can't. Most of us are trying to some extent to be perfect, which is a trap. The point of the POW message is that women are typically in a trap, prisoners in a culture war, and they don't even know it!

Do you think men are responsible for the challenges women face?

I'm a humanist, I'm for all of us. So I don't think blame is productive. As a result, this book is NOT anti-men. Men have their own struggles in this crazy mixed-up culture! They tend to be paid better than women, and that's wrong, but they can't easily be Real, either.

With so many people pulling and pushing women in different directions, it seems like we hardly have a chance. Is it really possible for anyone to take a stand and resist the pressure to conform?

Yes, yes, yes! The cost of conformity is enormous -- women resort to empty relationships, addictions, unethical behaviors of all types to cope with the pressures of the Object Culture. I believe that being unreal leads to a host of life-wrecking problems.

Customer Reviews

Most Helpful Customer Reviews

See All Customer Reviews