Vintage Rock T-Shirts

Vintage Rock T-Shirts


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Vintage Rock T-Shirts by Johan Kugelberg, Gerard Maione, Seth Weisser

These artifacts of the original rock and roll era recall a time that seems simpler, less commercial, and more meaningful. The tee shirts shown here weren't produced for commercial use but as promotional giveaways by record companies, fans, and festivals such as Woodstock, and the designs from the early days look homemade and amateurish. As band shirts became available, record companies discovered the promotional power of the tee shirt as human billboard, and their lucrative potential was realized, with shirts bearing logos, band names, show venues, and other marketable details. Ultimately rock tee shirts worn with jeans and sneakers became a uniform of conformist non-conformism. Now the tee shirts from these early days have become one of today's hottest—and most costly—fashion trends. For many people, rock and roll has become a lifestyle. Vintage Rock Tee-Shirts is a snapshot of this earlier era, with hundreds of T-shirts, advertisements, logos, and archival photos.

Product Details

ISBN-13: 9780789315045
Publisher: Rizzoli
Publication date: 02/06/2007
Pages: 256
Product dimensions: 8.59(w) x 10.09(h) x 0.99(d)

About the Author

Seth Weisser and Gerard Maione are the proprietors of What Comes Around Goes Around (WCAGA), New York's premier vintage resource with one of America's largest collections of vintage apparel accessories from the 1860s through the 1980s. Johan Kugelberg is a noted musicologist and curator.

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Vintage Rock T-Shirts 5 out of 5 based on 0 ratings. 1 reviews.
Guest More than 1 year ago
This book has some of the sickest shirts I have seen. I have been collecting for years and didn't even know that these existed. Cool layout and format. HIghly recoommend to vintage and fashion lovers.