This is a book about how to read visual images: from fine art to photography, film, television, and new media. It explores how meaning is communicated by the wide variety of texts that inhabit our increasingly visual world. But rather than simply providing set meanings to individual images, Visual Culture teaches readers how to interpret visual texts with their own eyes. The first part of the book takes readers through differing theoretical approaches to visual analysis, and includes chapters on iconology, form, art history, ideology, semiotics and hermeneutics. The second part shifts from a theoretical to a medium-based approach, connected by an underlying theme about the complex relationship between visual culture and reality. Howells and Negreiros draw together seemingly diverse approaches, while ultimately arguing for a polysemic approach to visual analysis. The third edition of this popular book contains over fifty illustrations, for the first time in colour. Included in the revised and updated text is a new section on images of power, fear and seduction, a new section on video games as well as fresh material on taste and judgment. This timely edition also offers a concluding glossary, and additional suggestions for further reading. Written in a clear, lively and engaging style, the third edition of Visual Culture builds on the success of the previous editions. It will continue to be an ideal introduction for students taking courses in visual culture and communications in a range of disciplines, including media and cultural studies, sociology, art and design.
|Edition description:||New Edition|
|Product dimensions:||6.70(w) x 9.60(h) x 1.10(d)|
About the Author
Richard Howells is Professor of Cultural Sociology at King’s College London. Joaquim Negreiros is a former lecturer and post-doctoral researcher at ESCS, ISCTE, and other Portuguese higher education institutions, and now teaches at CSM, Lisbon.
Table of Contents
List of Illustrations vii
Preface to the First Edition ix
Preface to the Second Edition xi
Part I: Theory
1 Iconology 11
2 Form 35
3 Art History 60
4 Ideology 83
5 Semiotics 112
6 Hermeneutics 137
Part II: Media
7 Fine Art 157
8 Photography 183
9 Film 207
10 Television 237
11 New Media 263
What People are Saying About This
"This second edition is a comprehensive, sophisticated, eminently readable analysis of what everyone sees but almost no one notices."
John Stilgoe, Harvard University
"Generous, wide-ranging, always helpful and clear, this second edition of Richard Howells' Visual Culture is a succinct and versatile guide to the different languages that images speak. For the literature student in particular, this is, I believe, the best general introduction available to the key ideas, the key questions and the key texts of visual culture."
John Harvey, University of Cambridge
"As a guide for the study of visual culture, this volume stands out for breadth, accessibility, and usefulness. The authors examine writers who have changed the way we think and see, the nature and experience of visual media, and leading conceptual tools on which the study of visual culture has relied. The result is a highly readable, deeply informed and richly illuminating book."
David Morgan, Duke University
"Visual Culture ranges across diverse disciplines and entertains multiple-sometimes opposing-perspectives on its subject. It provides a comprehensive introduction to media theory and a practical grounding in the analysis of multiple media, from fine arts to television, and from photography to new media."
Paul K Eiss, Director of the Center for the Arts in Society, Carnegie Mellon University