ISBN-10:
1584505818
ISBN-13:
9781584505815
Pub. Date:
01/16/2009
Publisher:
Cengage Learning
Visual Design Fundamentals: A Digital Approach / Edition 3

Visual Design Fundamentals: A Digital Approach / Edition 3

by Alan Hashimoto, Mike Clayton

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Product Details

ISBN-13: 9781584505815
Publisher: Cengage Learning
Publication date: 01/16/2009
Edition description: New Edition
Pages: 416
Product dimensions: 7.40(w) x 9.10(h) x 1.20(d)

About the Author

Alan Hashimoto (Logan, UT) is an associate professor in the field of graphic design and computer art at Utah State University. He has created over 400 nationally published visual design solutions for more than a hundred national and international corporations, advertising firms, and design studios.His design experience includes corporate identities, packaging, editorial layout, illustration, interactive design, and animation. He is also the author of the first edition of Visual Design Fundaments: A Digital Approach.

Table of Contents

Introduction Chapter 1: Design Elements. Chapter 2: Principles Design Principles. Chapter 3: Introduction to Content and Form: Problem Solving and the Digital Process. Chapter 4: Design Project 1 (Part One): Abstraction Through Simplification. Chapter 5: Design Project 1 (Part Two): Abstraction Through Repetition. Chapter 6: Design Project 1 (Part Three): Abstraction Using Line and Shape. Chapter 7: Design Project 1 (Part Four0: Abstraction Using Type Combination. Chapter 8: Design Project 2: Using Methods of Abstraction to Create a Logo. Chapter 9: Design Project 3: Figure Abstration and Nonobjective Shape. Chapter 10: Design Project 4: Value. Chapter 11: Design Project 5: Color and Color Theory. Chapter 12: Design Project 6: Typeface Design. Chapter 13: Design Project 7: Digital Montage/Collage

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