Visual Research: An Introduction to Research Methodologies in Graphic Design / Edition 1

Visual Research: An Introduction to Research Methodologies in Graphic Design / Edition 1

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AVA Publishing

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Visual Research: An Introduction to Research Methodologies in Graphic Design / Edition 1

- An ideal core text for research modules within visual arts degrees with more than 200 vibrant colour illustrations that bring the subject to life.
- Twelve inspirational student case studies put the ideas discussed into a real-world context.
- Also includes quick and easy explanations of key concepts and chapter exercises to help students apply their new knowledge to their own graphic design work.

Visual Research: An Introduction to Research Methodologies is a guide to the practice of researching for graphic design projects. The book explains the key terms and theories that underlie design research; examining the importance of audience, communication theory, semiotics and semantics. Inspirational case studies demonstrate how the use of rigorous research methods can form the basis of effective visual communication and design problem solving.

This new edition is packed with more than 200 color illustrations and includes all new case studies, end of chapter exercises, a new chapter on Visual Grammar and a foreword by Ellen Lupton, an internationally renowned graphic designer, writer, curator and educator. 


Product Details

ISBN-13: 9782884790499
Publisher: AVA Publishing
Publication date: 04/28/2005
Edition description: Older Edition
Pages: 192
Product dimensions: 8.70(w) x 11.72(h) x 0.83(d)

Table of Contents

Chapter One: Analysis and preposition
Ways of thinking

The field of study

The project focus

Research methodology

Case study one

Case study two

Key concepts

Chapter one exercises


Chapter Two: Theoretical and practical models

Types of designer

The creative process

Case study three

Case study four

From couture to high street

Chapter two exercises


Chapter Three: Visual grammar

Case study five

Case study six

Key concepts

Chapter three exercises


Chapter Four: Two-way communication

Audience and message

Designer and client Case study seven

Case study eight

Key concepts

Chapter four exercises


Chapter Five: Making meaning

Process and materials

Design rhetoric

Case study nine

Case study ten

Key concepts

Chapter five exercises


Chapter Six: Research and production


Case study eleven

Case study twelve

Key concepts

Chapter six exercises

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