Pub. Date:
Yale University Press
Visual Strategies: A Practical Guide to Graphics for Scientists and Engineers

Visual Strategies: A Practical Guide to Graphics for Scientists and Engineers

by Felice C. Frankel, Angela H. DePaceFelice C. Frankel


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For researchers in all disciplines, this book offers a practical, hands-on course in communicating scientific findings and concepts through visual graphics

Any scientist or engineer who communicates research results will immediately recognize this practical handbook as an indispensable tool. The guide sets out clear strategies and offers abundant examples to assist researchers—even those with no previous design training—with creating effective visual graphics for use in multiple contexts, including journal submissions, grant proposals, conference posters, or presentations.

Visual communicator Felice Frankel and systems biologist Angela DePace, along with experts in various fields, demonstrate how small changes can vastly improve the success of a graphic image. They dissect individual graphics, show why some work while others don't, and suggest specific improvements. The book includes analyses of graphics that have appeared in such journals as Science, Nature, Annual Reviews, Cell, PNAS, and the New England Journal of Medicine, as well as an insightful personal conversation with designer Stefan Sagmeister and narratives by prominent researchers and animators.

Product Details

ISBN-13: 9780300176445
Publisher: Yale University Press
Publication date: 05/29/2012
Pages: 160
Product dimensions: 201.00(w) x 232.00(h) x (d)

About the Author

Felice C. Frankel is a research scientist in the Center for Materials Science and Engineering at MIT and the recipient of numerous awards and honors for her work in visual communication. Among her previous books is Envisioning Science: The Design and Craft of the Science Image. Angela H. DePace is an assistant professor in the Department of Systems Biology at Harvard Medical School, where her lab studies the mechanism and evolution of gene regulation.  They both live in Boston. Stefan Sagmeister, a leading graphic designer and typographer, has a design firm in New York City 

What People are Saying About This

Steven Heller

…unique…an essential guide to literacy for fields that are essential to all our lives.—Steven Heller, School of Visual Arts

Milton Glaser

A thoughtful and useful series of recommendations that will actually help you understand what you are doing when you are trying to make yourself clear.— Milton Glaser

Philip Campbell

Scientists presenting even simple data to busy journal readers are well advised to invest some thought in their visual comprehensibility and impact. This unique book provides exactly what they need: copious case studies across the disciplines, wise principles and the authors' outstanding creativity, experience and integrity - in both technical and ethical senses - in visualizing the results of science.—Philip Campbell, Editor-in-Chief, Nature

Edward O. Wilson

In this technoscientific century, with knowledge doubling every decade, researchers and designers alike need to ramp up their presentation of the material they describe. This beautifully illustrated book shows how.—Edward O. Wilson, University Research Professor Emeritus and Honorary Curator in Entomology, Harvard University

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