Since the introduction of the Amazon Echo, adoption of voice first technology has accelerated faster than any of its predecessors, including the telephone, the television, the computer, the internet, and the smartphone. By 2020, comScore predicts that 50% of searches will occur via voice and 30% of searches will be performed on a device without a screen. Digital marketers must adapt their search strategies to incorporate voice search. This book equips readers with an understanding of the current state of voice search, actionable tactics to prepare for voice search, and predictions on the future of voice search. Don't fall behind on one of the most important changes to search in history.
-Amazon Echo owners spend more money on Amazon, with owners spending about
10% more than before they bought the Echo, per a study by NPD Group.
-When voice assistants are developed, rather than source all their own information, they utilize many existing datasets such as recipes from Allrecipes and local business information from Google My Business.
-By 2020, there will be 21.4 million smart speakers in the U.S., as they seem to be growing in popularity every day. The firm Mediapos estimates that about 30% of all searches will be done without the use of a screen by 2020.