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This is Volume Seven (29 articles) of our Art of War Rule Book. The Rules in this volume explain how surprise is used to create momentum and how momentum can be used to improve position.
The Rule Book itself is the culmination of over a decade of work breaking down Sun Tzu’s principles into a series of step-by-step practical articles by the Institute’s multiple award-winning author and internationally recognized Art of War expert, Gary Gagliardi. The work explains the concepts in the verses of Sun Tzu's classic on strategy in detail, explaining the situations to which they apply the steps in Sun Tzu's system for using them with examples from modern competition. While the original Art of War was originally written for military generals who understood the philosophical concepts of ancient China, our Art of War Rule Book is written for today’s readers and provide enough descriptive material so that Sun Tzu's ideas can actually be used in everyday life. The Art of War Rule Book puts Sun Tzu’s ideas into everyday, practical language as a book of instruction.
Because of its size and detail, the Rule Book is published in nine volumes. The concepts covered in this volume are listed below:
Rule Book Overview
Volume One Review: Comparing Positions
Volume Two Review: Developing Perspective
Volume Three Review: Identifying Opportunities
Volume Four Review: Leveraging Probability
Volume Five Review: Minimizing Mistakes
Volume Six Review: Responding To Situations
Volume Seven Overview: Creating Momentum
7.0.0 Creating Momentum
7.1.0 Order from Chaos
7.1.1 Creating Surprise
7.1.2 Momentum Psychology
7.1.3 Standards and Innovation
7.2.0 Standards First
7.2.1 Proven Methods
7.2.2 Preparing Expectations
7.3.0 Strategic Innovation
7.3.1 Expected Elements
7.3.2 Elemental Rearrangement
7.3.3 Creative Innovation
7.4.0 Competitive Timing
7.4.1 Timing Methods
7.4.2 Momentum Timing
7.4.3 Interrupting Patterns
7.5.0 Momentum Limitations
7.5.1 Momentum Conversion
7.5.2 The Spread of Innovation
7.6.0 Productive Competition
7.6.1 Resource Discovery
7.6.2 Ground Creation
The Art of War Rule Book Series
About the Translator and Author
Other Art of War Books by Gary Gagliardi
Glossary of Key Concepts
Except for review and overview articles, each article is written in standard format including the related quote in Sun Tzu, the general principle in more modern terms, the situation to which the rule is applied or which necessitates the rule, the opportunity created or exploited by the concept, the list of specific Art of War Rules breaking down the general principle into a series of actionable steps with references to related concepts in the Rule Book, and illustrations of the application of each of those step to a specific competitive arena, i.e. sales, politics, small business, etc. Rules are written generically to apply to every competitive arena (business, personal life, career, sports, relationships, etc.) with each specific illustrations drawn from one of these areas.
The initial number identifies where each article appears in Rule Book Structure. For example, the article 2.1.3 Strategic Deception is the third article in the first section of the second book in the nine volumes of the Strategy Rule Book. In our on-line version, this links are live, clicking on them brings you to the article itself. We provide them because the interconnection of concepts is useful important in learning Sun Tzu’s system.
The Nine Parts of the Rule Book cover the following topics:
1. Comparing Positions,
2. Developing Perspective,
3. Identifying Opportunities,
4. Leveraging Probability,
5. Minimizing Mistakes,
6. Responding To Situations,
7. Creating Momentum,
8. Winning Rewards, and
9. Defending Vulnerabilities.
About the Author
Among his accomplishments are:
- Authoring over two dozen books on technology, business, marketing, and self-help, with ten of his books winning award recognition in eleven different non-fiction categories,
- Appearing as a strategy expert on hundreds of radio and TV shows all across the country,
- Building an Inc. 500 accounting software company with offices across the U.S. and in Europe,
- Having his books have been translated into a dozen different languages and published around the world with his translation of Sun Tzu's used as the basis for translation into other languages,
- Speaking all over the world and training the employees of some of the world's largest organizations in competitive strategy.