Wake Up and Sell the Coffee!: The Story of Coffee Nation, or How To Start, Build and Sell a High-Growth Business

Wake Up and Sell the Coffee!: The Story of Coffee Nation, or How To Start, Build and Sell a High-Growth Business

by Martyn Dawes

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Product Details

ISBN-13: 9780857192509
Publisher: Harriman House Publishing
Publication date: 01/06/2014
Pages: 276
Product dimensions: 5.40(w) x 8.40(h) x 0.70(d)

About the Author

Martyn Dawes is a successful entrepreneur. He founded his first business, MDA (Martyn Dawes Associates) in the recession of 1991. That business continues to trade successfully to this day (now called Dawes Ryan Consulting).
His idea for Coffee Nation came from a combination of seeing how many cups of coffee were being sold in convenience stores in New York and reading about the business model of a photocopier company. Four years later, after proving the concept, he raised £4 million in development capital from a London-based private equity firm.
Coffee Nation grew fast and secured long-term contracts with major retailers including Tesco, Sainsbury, Esso, Moto, Welcome Break and Somerfield.
In 2008 the company was sold for £23m, returning investors four times their money and was sold again finally to Whitbread/Costa in 2011 for almost £60m.
Martyn and Coffee Nation have won numerous awards, including:
-- Sunday Times/Virgin Atlantic Fast Track Awards 2006: Winner of the Innovation Award
-- Ernst & Young Entrepreneur of the Year 2005, South Region, Consumer Products & Services
-- Coffee Nation featured in Real Business Hot 100 Index of the Top 100 Fastest Growing Privately Owned Companies in the UK, 2005 and 2006
-- Sunday Times/Virgin Atlantic Index of the Top 100 Fastest Growing Privately Owned Companies in the UK, December 2005, ranked no. 13
-- Sage Business Awards 2003, Best Business Leader (to 25 employees category)
-- Orange Small is Beautiful Award 2003; Best Demonstration of Entrepreneurial Passion

Table of Contents

Acknowledgements
About the author
Introduction
My Early Life
1996 - My Big Idea
1997 - One Step Forward, Two Steps Back
1998 - Breakthrough Year
Coffee Like It's 1999
2000 - Raising A Million
2001 - A Year for Learning
2002 - Making Lives Better
2003 - Enter a Competitor
2004 - AIM in Mind
2005 - Ganz Kaffee, Ganz Schnell
2006 - Trials, Negotiations and Cuts
2007-2008 - Coming Full Circle
Exit
Transition: Life after Exit
Serial Entrepreneurship
Designing A High Growth Business: What you should do before you start - and at each stage - when designing your business for high growth

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