While the business at No. 19 Imperial Drive had some early success, the company never reached its full potential. At the rate it was going, it probably never would. The company was taking steps backward, with no viable plan to reverse this trend. And then it happened – THE event. The story begins on a normal day and, when it concludes, the company has changed forever.
Wally’s Workplace Wisdom is a short but pragmatic parable. Maybe the story is about you. It could be about anyone in your company (or on your team) who has something to share, but for some reason never does. While some employees have valuable insight or information, they are either not asked or are unwilling to share their opinions. This is an illustration about the importance of encouraging everyone to share. For leaders, it’s about opening the floodgates and welcoming valuable input from every team member.
Readers will resonate with Wally, a common housefly, and the main characters. As the story unfolds, Wally “takes flight” and shares his insights with the leaders at No. 19. His direct, confrontational truths, called Wally’s Words of Wisdom, help transform a dying company into one that holds renewed promise. His wisdom culminates in practical solutions, called “Wally’s Laws.” Wally’s greatest contribution is to highlight the importance and significance of the “people dimension.”
From the personification of a common housefly to the analogies and metaphors that are used, readers will this simple story entertaining as well as illuminating. Whether it is the reference to the sinking ship, the water cooler, the 4x400 relay team or a 90-mile-an-hour fastball, readers will be able to connect with the central message. Top shelf, irate customer unit, green butt skunk, the ubiquitous fly swatter and the swoosh all have a role. Readers will find the story engaging, insightful and rewarding.
Given the structure of the parable, its creative parallel emergence and transformation of Wally the Fly and new CEO Trudy (the true leader), this book enables the reader to envision how he or she can change. Very simply, it is about hope, and instills confidence for leaders and team members alike to “take flight” and share their wisdom and knowledge with their team.
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About the Author
He teaches the global strategic management courses in Baylor's Executive MBA programs in Austin and Dallas, and was presented with numerous teaching awards throughout his career.
Professor Carini received his bachelor's degree from the University of California, Davis, and his master's degree in public administration from the University of Southern California. He earned his Ph.D. from the Wharton School of the University of Pennsylvania, with emphases in international strategic management and organizational behavior.
His research interests include competitive dynamics, effective strategy implementation, post-acquisition integration, and the link between a company's vision and its leaders. Most recently, his research has focused on qualitatively analyzing mood and tone as expressed through leaders in the healthcare industry, using real-time data. Future research will include examination of mood and emotion in other volatile industries. He has published his work in top-tier journals throughout his career, and is a recurrent contributor to D Magazine's D Healthcare Daily.
Mark G. Dunn, Ph.D., is a professor of marketing and associate dean for Undergraduate Business Programs at the Hankamer School of Business at Baylor University in Waco, Texas. He is an authority on consumer shopping patterns; physician-patient relationships in the context of the economics of contemporary health care; the influence of organizational culture in shaping employee behavior; and processes for leading change in a business sector that is undergoing disruption.
Professor Dunn has taught graduate and undergraduate consumer behavior and strategic marketing courses, and teaches in Baylor's Executive MBA program. He has traveled extensively and has lectured and made presentations in England, France, Vietnam and China.
He earned his bachelor's and MBA degrees from Appalachian State University in North Carolina and his Ph.D. from the University of Mississippi with emphases in consumer behavior and marketing strategy.
His research interests include market orientation and market performance, corporate values and market effectiveness, interfunctional relationships, and health care marketing. His research has been published in numerous academic journals. Professor Dunn has received teaching and research awards. In addition, he has extensive experience in executive education and consulting in the manufacturing and health care sectors.