Watch This!: The Ethics and Aesthetics of Black Televangelism

Watch This!: The Ethics and Aesthetics of Black Televangelism

by Jonathan L. Walton
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Overview

Watch This!: The Ethics and Aesthetics of Black Televangelism by Jonathan L. Walton

Through their constant television broadcasts, mass video distributions, and printed publications, African American religious broadcasters have a seemingly ubiquitous presence in popular culture. They are on par with popular entertainers and athletes in the African American community as cultural icons even as they are criticized by others for taking advantage of the devout in order to subsidize their lavish lifestyles.

For these reasons questions abound. Do televangelists proclaim the message of the gospel or a message of greed? Do they represent the "authentic" voice of the black church or the Christian Right in blackface? Does the phenomenon reflect orthodox "Christianity" or ethnocentric "Americaninity" wrapped in religious language?

Watch This! seeks to move beyond such polarizing debates by critically delving into the dominant messages and aesthetic styles of African American televangelists and evaluating their ethical implications.

Product Details

ISBN-13: 9780814794685
Publisher: New York University Press
Publication date: 02/01/2009
Series: Religion, Race, and Ethnicity
Sold by: Barnes & Noble
Format: NOOK Book
Pages: 300
File size: 2 MB

About the Author

Jonathan L. Walton is Assistant Professor of Religious Studies at the University of California, Riverside.

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Watch This!: The Ethics and Aesthetics of Black Televangelism 2.7 out of 5 based on 0 ratings. 3 reviews.
Anonymous More than 1 year ago
Anonymous More than 1 year ago
Aamon17 More than 1 year ago
This is $10 on the Kindle. Why so pricey here?