The Way of Innovation: Master the Five Elements of Change to Reinvent Your Products, Services, and Organization

The Way of Innovation: Master the Five Elements of Change to Reinvent Your Products, Services, and Organization

by Kaihan Krippendorff

Paperback

$13.46 $14.95 Save 10% Current price is $13.46, Original price is $14.95. You Save 10%.
View All Available Formats & Editions
Eligible for FREE SHIPPING
  • Want it by Friday, September 28  Order now and choose Expedited Shipping during checkout.
    Same Day shipping in Manhattan. 
    See Details

Overview

The Way of Innovation: Master the Five Elements of Change to Reinvent Your Products, Services, and Organization by Kaihan Krippendorff

Inside The Way of Innovation, corporate strategist Kaihan Krippendorff explains how you can adapt and thrive by recognizing, understanding, and utilizing the ancient Asian approach to innovation. He illustrates how companies like Microsoft and Nokia use this powerful wisdom, and how you too can pass through the five stages of innovation:

  • Metal (Admit you are stuck)
  • Water (Conceive new winning options)
  • Wood (Assemble your resources)
  • Fire (Break out your innovation)
  • Earth (Make it sustainable)
With this book, you have the ancient strategies you need to lead the way to a more productive - and profitable - future.

Product Details

ISBN-13: 9781598693799
Publisher: Adams Media
Publication date: 07/01/2008
Pages: 256
Product dimensions: 5.90(w) x 8.90(h) x 0.90(d)

About the Author

Kaihan Krippendorff is a former consultant with McKinsey & Company and the author of Hide a Dagger Behind a Smile: Use the 36 Ancient Chinese Strategies to Seize the Competitive Edge. He currently helps companies like Microsoft, Johnson & Johnson, and Wal-Mart outthink their competition. Mr. Krippendorff is based out of New York City.

Table of Contents


Acknowledgments     v
Innovation's Source     1
The Innovation Shift     2
An Ancient Framework for Change     10
The Five Phases     25
Metal: Discontent     26
Water: Imagination     54
Wood: Formation     77
Fire: Breakout     104
Earth: Consolidation     125
Application     145
Leading Innovation     146
Leadership Implications-Unleashing Innovation     173
Case Studies     189
Infosys and the Rise of Software Outsourcing     191
Urban Outfitters-The Retailer Run by Customers     203
Puma and the Rise of Sports Fashion     212
Nokia and the Mobile Phone Revolution     222
Microsoft and the Emergence of Software     231
Muhammad Yunus and the Invention of Microcredit     243
Ted Leonsis and the Discovery of Filmanthropy     258
The Thirty-Six Stratagems     266
A Note on How the Discussed Companies Were Chosen     271
Index     277

Customer Reviews

Most Helpful Customer Reviews

See All Customer Reviews