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WAYMISH is an acronym for: Why Are You Making It So Hard…for Me to give You my Money?

How many customers does your organization lose every day? How many were planning to give you their money but ended up leaving in frustration? This book teaches your staff to increase revenue and avoid common customer frustrations that result in lost sales. Maximize customer lifetime value, create positive word-of-mouth, increase referral business, and learn to practice service recovery.

Product Details

BN ID: 2940014410298
Publisher: WAYMISH LLC
Publication date: 05/10/2012
Sold by: Barnes & Noble
Format: eBook
Pages: 208
File size: 2 MB

About the Author

RAY CONSIDINE was a respected national and international speaker on Sales and Customer Service. Many of his clients described him as the “Dean of Sales Trainers” and “a salesman’s salesman.”
Ray dove into the heart of all issues with a nonacademic “let’s-fix-it” approach. He never met a podium that could keep him away from his audiences. every audience not only learned, but laughed and remembered the lessons, word pictures and images he used long after the meeting con¬cluded. He was a master speaker and trainer up until the very moment of his sudden death in 2005.

TED COHN is one of the country’s leading consultants on closely-held companies. Combining a B.A. from Harvard with an M.A. in psychology from Columbia, he was a director of a children’s camp, an executive in a family steel business, managing partner of a regional CPA firm, and has consulted with hundreds of companies on strategy, marketing, succession, financial planning, personnel and compensation.
As a speaker and writer, he has produced more than 20 books and tapes, 400 articles, and has presented close to 1,000 speeches and seminars to trade associations and professional groups

LEE TOMLINSON is a man on a mission to help companies make more money by dramatically improving their customer service—and to make the world a kinder, gentler place for consumers. Lee passionately believes that the single greatest predictor of corporate financial success is the way companies serve their customers AND their employees. Lee is the kind of inspirational leader who not only moves his audiences, but also turns that inspiration into lifelong business-enhancing performance.

CHRIS CONSIDINE brought his expertise into a new work partnership with a great salesman, speaker, storyteller … and father, Ray Considine. For more than 20 years, Chris ran the business side of Considine and Associates. As an audio-visual producer and photographer, he also developed creative, exciting visual presentations for corporations and associations throughout the world, many of them Ray’s clients.
Since Ray’s death, Chris has resurrected the WAYMISH message by creating a new video training package with CRM Learning, and updating the WAYMISH book with Ted Cohn. He recently brought in Lee Tomlinson to present the WAYMISH message to new audiences and contribute three chapters.
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