We First: How Brands and Consumers Use Social Media to Build a Better World

We First: How Brands and Consumers Use Social Media to Build a Better World

by Simon Mainwaring
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Overview

We First: How Brands and Consumers Use Social Media to Build a Better World by Simon Mainwaring

A social media expert with global experience with many of the world’s biggest brands —including Nike, Toyota and Motorola—Simon Mainwaring offers a visionary new practice in which brands leverage social media to earn consumer goodwill, loyalty and profit, while creating a third pillar of sustainable social change through conscious contributions from customer purchases. These innovative private sector partnerships answer perhaps the most pressing issue facing business and thought leaders today: how to practice capitalism in a way that satisfies the need for both profit and a healthy, sustainable planet. Mainwaring provides case studies from companies such as P&G, Walmart, Starbucks, Pepsi, Coca-Cola, Toyota, Nike, Whole Foods, Patagonia, and Nestlé as well as a bold plan for how corporations need to rethink their strategies.

Product Details

ISBN-13: 9780230110267
Publisher: St. Martin's Press
Publication date: 06/07/2011
Pages: 256
Product dimensions: 6.30(w) x 9.30(h) x 1.00(d)

About the Author

Simon Mainwaring is founder and President of We First, a brand consulting firm that helps companies use social media to build communities, profits and positive impact. An award-winning advertising creative director, influential blogger and international speaker, he is a member of the General Mills Digital Advisory Board, the Advisory Board of the Center for Public Diplomacy at the USC Annenberg School, Ad Age’s Power150 and is an Expert Blogger for Fast Company. To connect with Simon visit simonmainwaring.com and Twitter at @simonmainwaring

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We First: How Brands and Consumers Use Social Media to Build a Better World 3 out of 5 based on 0 ratings. 2 reviews.
Anonymous More than 1 year ago
justinnipper More than 1 year ago
Simon definitely knows his economics. It's great to know that someone is out there trying to educate us as consumers about the power of our purchasing. Even leaders in the free market can make a difference by having a profit with a purpose, and not profit for profit's sake.