We First: How Brands and Consumers Use Social Media to Build a Better World

We First: How Brands and Consumers Use Social Media to Build a Better World

by Simon Mainwaring
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Overview

We First: How Brands and Consumers Use Social Media to Build a Better World by Simon Mainwaring

Named Strategy + Business best marketing book of 2011

Combining social media tools with socially conscious brands, the two major trends shaping tomorrow's consumer climate, Simon Mainwaring presents a visionary new model for companies and organizations to maximize both their own visibility and their contribution to the greater good. He shows how brands can leverage social media to build consumer goodwill, loyalty and profit, as well as how consumers can use their new social networking power to drive sustainable change in the business world. Using case studies from Procter & Gamble, Pepsi, Wal-Mart, Starbucks, Toyota, Nike, Patagonia, and more, as well as the latest in social business technology, Mainwaring offers an actionable blueprint for prosperity and renewal that speaks to marketers and consumers alike.

Product Details

ISBN-13: 9780230341630
Publisher: St. Martin's Press
Publication date: 10/16/2012
Edition description: Reprint
Pages: 256
Product dimensions: 6.22(w) x 9.04(h) x 0.70(d)

About the Author

Simon Mainwaring is founder and President of We First, a brand consulting firm that helps companies use social media to build communities, profits and positive impact. An award-winning advertising creative director, influential blogger and international speaker, he is a member of the General Mills Digital Advisory Board, the Advisory Board of the Center for Public Diplomacy at the USC Annenberg School, Ad Age's Power150 and is an Expert Blogger for Fast Company.

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We First: How Brands and Consumers Use Social Media to Build a Better World 3 out of 5 based on 0 ratings. 2 reviews.
Anonymous More than 1 year ago
justinnipper More than 1 year ago
Simon definitely knows his economics. It's great to know that someone is out there trying to educate us as consumers about the power of our purchasing. Even leaders in the free market can make a difference by having a profit with a purpose, and not profit for profit's sake.