Web Business Bootcamp, Hands-on Internet Lessons for Manager, Entrepreneurs, and Professionals

Web Business Bootcamp, Hands-on Internet Lessons for Manager, Entrepreneurs, and Professionals

by Richard Seltzer

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Overview

First published in 2002. The specific examples are dated, because business on the Internet changes rapidly. But the underlying principles and lessons hold true. "You're in basic training for the battle of your life. Your mission is to keep your company alive and to help it move forward quickly in unfamiliar territory. You must master the tools and techniques needed to serve customers and beat the competition into he strange and potentially hostile online business environment. This no-nonsense, tip-driven guide targets key activities that anyone can perform to truly achieve online business success. Internet marketing pioneer Richard Seltzer gets managers out of the boardroom and into the trenches for crucial hands-on Web experience -- which provides insight into how to win on the e-commerce battlefield. He also helps entrepreneurs develop a viable business model without depending on high-priced design services and consultants, as well as gives technology-oriented professionals a broad business perspective for tackling new online responsibilities."

Product Details

BN ID: 2940000750605
Publisher: B&R Samizdat Express
Publication date: 07/04/2013
Sold by: Barnes & Noble
Format: NOOK Book
File size: 328 KB

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