The tools, templates, and training to put your catalog online
As companies increasingly want to display their products and services on the Web, this book provides them with the advice, tools, and templates they will need to create an effective Web catalog. It answers questions and gives suggestions for topics like catalog size, multimedia applications, commerce applications, Web server software and more. CD-ROM includes everything a marketer needs to put together a complete Web site catalog.
|Product dimensions:||7.48(w) x 9.25(h) x 0.98(d)|
About the Author
CLIFF ALLEN is President of Allen Marketing Group, a marketing communications firm that specializes in developing interactive marketing programs. He is also cofounder and President of GuestTrack, Inc., a Web software development company that specializes in Web site personalization, Web catalogs, and other Web commerce and marketing software solutions.
DEBORAH KANIA is cofounder and Vice President of Sales and Marketing at GuestTrack, Inc., specializing in World Wide Web and software technology. She has also managed Web site development and marketing for Indelible Blue and Wizzywygs, two online catalog Web sites.
Table of Contents
Benefits of an Online Web Catalog.
Basics of Online Sales and Marketing.
Planning a Web Catalog.
Designing a Web Catalog.
The Basics of HTML.
Preparing Your Text and Graphical Content.
Working with a Web Service Provider.
Building Your Basic Web Catalog.
Building Your Intermediate Web Catalog.
Building Your Advanced Web Catalog.
Web Catalog Operations and Fulfillment.
Web Site Marketing and Promotion.
The Next Step.