Web Catalog Cookbook

Web Catalog Cookbook

by Cliff Allen, Deborah Kania

Paperback(BK&CD-ROM)

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Product Details

ISBN-13: 9780471183310
Publisher: Wiley
Publication date: 06/09/1997
Edition description: BK&CD-ROM
Pages: 412
Product dimensions: 7.48(w) x 9.25(h) x 0.98(d)

About the Author

CLIFF ALLEN is President of Allen Marketing Group, a marketing communications firm that specializes in developing interactive marketing programs. He is also cofounder and President of GuestTrack, Inc., a Web software development company that specializes in Web site personalization, Web catalogs, and other Web commerce and marketing software solutions.

DEBORAH KANIA is cofounder and Vice President of Sales and Marketing at GuestTrack, Inc., specializing in World Wide Web and software technology. She has also managed Web site development and marketing for Indelible Blue and Wizzywygs, two online catalog Web sites.

Table of Contents

Benefits of an Online Web Catalog.

Basics of Online Sales and Marketing.

Planning a Web Catalog.

Designing a Web Catalog.

The Basics of HTML.

Preparing Your Text and Graphical Content.

Working with a Web Service Provider.

Building Your Basic Web Catalog.

Building Your Intermediate Web Catalog.

Building Your Advanced Web Catalog.

Web Catalog Operations and Fulfillment.

Web Site Marketing and Promotion.

The Next Step.

Appendices.

Index.

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