Web Commerce: Building a Digital Business

Web Commerce: Building a Digital Business

by Kate Maddox, Dana Blankenhorn

Hardcover

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Product Details

ISBN-13: 9780471292821
Publisher: Wiley
Publication date: 08/31/1998
Series: Upside Series , #5
Pages: 288
Product dimensions: 6.28(w) x 9.23(h) x 0.98(d)

About the Author

Kate Maddox is Editor of Interactive Media and Marketing for Advertising Age magazine, a Crain Communications publication. She has served as a senior editor of CMP Media's Information Week and Interactive Age magazines and has published numerous articles in publications, including Business Marketing, NetGuide, and Communications Week. Ms. Maddox has spent the past four years investigating and reporting on the topic of electronic commerce.

Dana Blankenhorn is currently a freelance writer and editor of "A Clue . . . to Internet Commerce," a free e-mail newsletter at www.a-clue.com. In 1994, he also helped launch CMP Media's "Interactive Age Daily," the first daily on-line report about the Internet.

Table of Contents

THE WEB: A NEW BUSINESS MODEL.

Web Commerce Grows Up.

A New Horizon: One Small Business's Web Commerce Story.

Cisco's $4 Billion Web Site.

PUTTING THE PIECES TOGETHER.

Space for Rent: Outsourcing Commerce.

Electronic Catalog and Merchant Server Software.

High-End Commerce Solutions.

Payment Options: Getting the Money.

The Security Debate: Is the Web Safe for Commerce?

INDUSTRY APPLICATIONS.

Business-to-Business.

NECX: Computer Exchange Brings Buyers and Sellers Together.

Traditional Retail Business on the Web.

Selling Big-Ticket Items.

CASHING IN ON WEB COMMERCE.

Personalization: Marketing to One.

Promoting Your Web Site.

Where's the Middleman?

The Future of Web Commerce.

Index.

What People are Saying About This

Chuck Martin

Anyone looking to conduct business on the Internet needs to read "Web Commerce." If you're looking to do business on the Net now, this book has it all!

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