While books on marketing and advertising on the Internet abound,practical technical guidance is scarce. This is the first book to provide businesses and entrepreneurs with hands-on,technical advice on building a successful Internet commerce center. Covering all of the vital enabling technology in depth,Internet Commerce explores the four revenue models currently in use: Direct sales and marketing of goods and services; sales of advertising space; charging fees for the content accessible through Web sites; and charging fees for online transactions,searches,or links. The book also discusses technical limitations of electronic commerce over today's Internet,and describes successful applications.
Web Commerce Technology Handbook Internet commerce is growing at an astonishing pace,and as transactions become more secure,buying goods on the Internet will one day become as common as a visit to the local shopping mall. For business eager to tap this vast marketplace,books on marketing and advertising on the Internet can be found in virtually any bookstore,but technical guidance has been hard to come by-until now. The Web Commerce Technology Handbook is the hands-on,technical guide to online buying and selling,providing corporate planners and network administrators with all the vital information they need to open and operate successful cyberstores. It's your one-stop guide to: Advantages and disadvantages of available platforms; Networking,client and server hardware/software technology; Details on the latest technical developments and future directions; Hard-to-find information on Internet payment systems; Key marketing opportunities-and how to profit from them; Tipsand techniques for ensuring secure transactions; Technical limitations of electronic commerce. ABOUT THE AUTHORS Daniel Minoli is Director of Engineering and Development,Broadband Services and Internet,with Teleport Communications Group,a national leader in local access communications. A former developer of broadband technology and services with Bellcore,he teaches at Stevens Institute of Technology and New York University's Information Technology Institute. He has written several critically acclaimed books on communications technology and information systems,including Video Dialtone Technology and Telecommunication Technology Handbook. Emma Minoli is founder of Red Hill Consulting,a web commerce consultancy based in Red Bank,New Jersey.
Table of ContentsPart I: Overview.
Electronic Commerce Environment and Opportunities.
Modes of Electronic Commerce.
Approaches to Safe Electronic Commerce.
Electronic Cash and Electronic Payment Schemes.
Part II: Security.
Internet/Intranet Security Issues and Solutions.
MasterCard/Visa Secure Electronic Transaction.
E-mail and Secure E-mail Technologies for Electronic Commerce.
Part III: Internet and Web Site Establishment.
Internet Resources for Commerce.
Internet Resources: A Travelogue of Web Malls.
Part IV: Advertising on the Internet: Issues and Technologies.
Electronic Publishing Issues, Approaches, Legalities, and Technologies.