Web Marketing All-in-One Desk Reference For Dummies

Web Marketing All-in-One Desk Reference For Dummies


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Product Details

ISBN-13: 9780470413982
Publisher: Wiley
Publication date: 03/23/2009
Series: For Dummies Series
Pages: 936
Product dimensions: 7.30(w) x 9.20(h) x 7.00(d)

About the Author

John Arnold is the author of E-Mail Marketing For Dummies and director of Constant Contact University. Ian Lurie is President of Portent Interactive. Marty Dickinson is an independent Web entrepreneur. Elizabeth Marsten is a Pay Per Click expert with Portent Interactive. Michael Becker is Executive Vice President of iLoop Mobile.

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Table of Contents


Book I: Web Presence.

Chapter 1: Internet Business Basics.

Chapter 2: Making Money Online.

Chapter 3: Designing to Sell.

Chapter 4: Creating and Connecting Multiple Web Sites.

Chapter 5: Creating Exceptional Copy That Sells.

Chapter 6: Encouraging Communication.

Chapter 7: Getting Help with Your Web Presence.

Book II: Search Engine Optimization.

Chapter 1: Getting Ready for SEO.

Chapter 2: Choosing the Right Keywords.

Chapter 3: Eliminating Search Engine Roadblocks.

Chapter 4: Making Search Engines Love Your Site.

Chapter 5: Understanding Blended Search.

Chapter 6: Writing Great Copy for Search Engines (And Readers!)

Chapter 7: Building Link Love.

Chapter 8: Analyzing Your Results.

Chapter 9: Hiring an SEO Professional.

Book III: Web Analytics.

Chapter 1: Setting Your Conversion Goals.

Chapter 2: Tracking Traffi c Volumes.

Chapter 3: Measuring Your Best Referrers.

Chapter 4: Measuring Visit Quality.

Chapter 5: Using Conversion Goals.

Chapter 6: Using Goal Funnels.

Book IV: Online Advertising and Pay Per Click.

Chapter 1: Grasping PPC Methods.

Chapter 2: Combining PPC and Search Engines.

Chapter 3: Making Keyword Lists That Sell.

Chapter 4: Writing Ads That Earn Clicks and Pay You Back.

Chapter 5: Budgeting and Bidding on Keywords.

Chapter 6: Legally Speaking: PPC and the Law.

Chapter 7: Using Tools, Tips, and Tricks of the Trade.

Book V: E-Mail Marketing.

Chapter 1: Adding E-Mail to a Web Marketing Strategy.

Chapter 2: Becoming a Trusted Sender.

Chapter 3: Building a Quality E-Mail List.

Chapter 4: Constructing an Effective Marketing E-Mail.

Chapter 5: Making Your E-Mail Content Valuable.

Chapter 6: Tracking Your E-Mail Campaign Results.

Chapter 7: Maximizing E-Mail Deliverability.

Book VI: Blogging and Podcasting.

Chapter 1: Picking Your Blog Topic.

Chapter 2: Getting Yer Blog On.

Chapter 3: Writing Like a Blogger.

Chapter 4:Tracking Other Blogs.

Chapter 5: Getting Involved on Other Blogs.

Chapter 6: Promoting Your Posts.

Chapter 7: Introducing Podcasting.

Book VII: Social Media Marketing.

Chapter 1: Understanding Social Media.

Chapter 2: Creating Your Social Media Desktop.

Chapter 3: Creating Your Social Media Plan.

Chapter 4: Navigating Top Social Media Sites.

Chapter 5: Building Your Network.

Chapter 6: Creating a Winning Social Media Campaign.

Book VIII: Mobile Marketing.

Chapter 1: Getting Started with Mobile Marketing.

Chapter 2: Planning a Mobile Marketing Campaign.

Chapter 3: Running Mobile Communication Campaigns.

Chapter 4: Launching a Mobile Advertising Campaign.

Chapter 5: Delivering Valuable Mobile Content.

Chapter 6: Getting Paid for Your Mobile Marketing Efforts.

Chapter 7: Tracking a Mobile Marketing Campaign.


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Web Marketing All-in-One Desk Reference For Dummies 3 out of 5 based on 0 ratings. 5 reviews.
avidreadr More than 1 year ago
I saw Marty Dickinson live a couple of weeks ago and this guy just blew me away! First he is online marketing genius. He has found ways to market your business, product, service, whatever online in a streamlined way. Marty is one of the authors of this book and the reason I bought it. The book doesn't disappoint. I am not a big fan of the Dummies series. This book is an exception. Not only does it talk about email marketing, blogging and podcasting to move your business forward, but it deals with SEO, using social media and mobile marketing too. There are loads of shortcuts so you don't spend all day checking your Facebook, Twitter, email and other accounts. It is all about setting things up once and getting online tools to do all the 'heavy lifting' for you. So walk into your local bookstore and browse through Web Marketing-All-In-One for Dummies. You'll be sure to find some tools you can use immediately and you will probably want to bring this 800 page toolbox home!
librarythingaliba on LibraryThing 2 days ago
This book is mammoth. I really enjoyed what I had time to read, although this was the "spare time" book for giggles and I didn't get very far into it. Seemed like a great resource and I look forward to borrowing it again.
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