Web Marketing for the Music Business

Web Marketing for the Music Business

by Tom Hutchison
ISBN-10:
0240810449
ISBN-13:
9780240810447
Pub. Date:
08/04/2008
Publisher:
Taylor & Francis

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Overview

Web Marketing for the Music Business

Interested in promoting, selling, and distributing music online? Have the website but not sure what to do next? Web Marketing for the Music Business is designed to help develop the essential internet presence you want and need.

Looking at how the web has developed, providing instructions on how to set up a website as well as how to use the internet to promote the artist and the website. The book includes information on maximizing websites to increase traffic, online grassroots marketing tactics that will advance an artist's career and social networking sites such as MySpace. There is also a dedicated website with online resources for web support to give the information needed to confidently market music online.

Product Details

ISBN-13: 9780240810447
Publisher: Taylor & Francis
Publication date: 08/04/2008
Edition description: Older Edition
Pages: 304
Product dimensions: 7.40(w) x 9.20(h) x 0.80(d)

Table of Contents

Foreword
Chapter 1 Development of music marketing on the Internet
Chapter 2 State of the Market
Chapter 3 Overall Music Marketing Strategy
Chapter 4 Domains and Hosts: Nuts and Bolts
Chapter 5 Creating the Web Site
Chapter 6 HTML and Scripts
Chapter 7 Optimizing and Monitoring Your Web Site to Increase Traffic
Chapter 8 Audio and Video for Your Web Site
Chapter 9 E-commerce and Financial Transactions
Chapter 10 Finding Your Market
Chapter 11 Successful Promotion on the Web
Chapter 12 Social Networking Sites
Chapter 13 Professional, Legal and Ethical Issues
Chapter 14 Mobile Media
Chapter 15 Mobile Music Marketing

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