As the cofounders of one of the world's fastest growing research firms and pioneers in the field of Digital Ethnography, Ujwal Arkalgud and Jason Partridge use their groundbreaking methodology to scour the web and examine major shifts that have occurred in consumer culture.
In these pages you'll discover:
Why polls keep getting politics all wrong
Why online shopping isn't what's killing mid-tier retail
Why patients doubt doctors more than ever before
Through this book, you will discover that the Internet holds answers that traditional research can no longer uncover. Most importantly, this book will change the way you look at your customers and their unmet needs.