Weblogs and New Media: Marketing in Crisis: Marketing in Crisis

Weblogs and New Media: Marketing in Crisis: Marketing in Crisis

by Charles Smith

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Overview

Weblogs and New Media: Marketing in Crisis: Marketing in Crisis by Charles Smith

"Standard Model" marketing is in crisis, as it is mal-adapted to the global era of extended turmoil we are entering. This is a primer on how to build new, enduring ties to customers and stakeholders in the coming era of crisis by leveraging the largely misunderstood power of weblogs and New Media--"The Power Yet to Come."

The world is entering an extended era of disruption caused by the intersection of four mutually reinforcing cycles:

1. Peak oil, or the depletion cycle/end-game of the global economy's complete dependence on inexpensive, readily available petroleum/fossil fuels.

2. The cycle of credit expansion and contraction (approximately 60-70 years), which is now beginning the transition from unsustainable credit expansion (bubble) to renunciation of debt (credit collapse) and global depression.

3. The generational cycle (4 generations or approximately 80 years) of American history which leads to nation-changing social, political and economic upheaval.

4. The 100+ year cycle of price inflation and stagnation of wages' purchasing-power.

This short book explains how enterprises of all sizes and scales can use the critical leverage points offered by weblogs and New Media to construct a new sustainable business model based on trust and knowledge rather than "branding."

Product Details

ISBN-13: 9781439201107
Publisher: BookSurge, LLC
Publication date: 08/07/2008
Pages: 80
Product dimensions: 5.25(w) x 8.00(h) x 0.17(d)
Age Range: 1 - 17 Years

About the Author

Charles Hugh Smith is an entrepreneur and the author of twelve books; his website/blog www.oftwominds.com has garnered millions of visits.

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