Wellness Incorporated: The Health Entrepreneur's Handbook

Wellness Incorporated: The Health Entrepreneur's Handbook

by Jennifer Buchanan


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The essential guide for every entrepreneur in the health and wellness field—whether for-profit or non-profit, public or private.

Health and wellness businesses have unique challenges, opportunities, and metrics—until now there has never been a business resource specifically for health entrepreneurs. Renowned music therapist Jennifer Buchanan shows you how to measure your success and deliver your service in a way that blends health, heart, and mastery. It is possible to build a business that endures, without compromising your own health and values.

Like many health entrepreneurs, Buchanan started with a huge mission. She wanted to help people in their pursuit of optimum health. But after running her business for twenty years, even with thousands of clients and a loyal staff, she felt burned out and not sure if her business would make it. Rather than quit, Buchanan went on an intense quest to prove her company’s viability and identify the key components of successful healthcare practices—and in Wellness Incorporated she shares these essential elements so your own business can prosper.

Wellness Incorporated offers nine simple steps for starting or revitalizing your health business. You’ll learn how to establish your dream, scale your business, share your message with the world, increase equity for all, take care of yourself while you’re doing good work for others, and more. And yes, the good work can continue without you: Buchanan shows you how to create a lasting legacy so your mission can endure without you. Filled with practical tips and inspiring examples, including Buchanan’s own journey, Wellness Incorporated is geared toward those who believe that taking care of your business is the best way to take care of others. Now that’s wellness, well played.



Editorial Reviews

From the Publisher

“This is THE book for growth of your health and wellness business. Jennifer offers unique insight as an entrepreneur, heartpreneur AND healthpreneur. From how to escape burnout, to how to master the art and science of balancing people, profits and legacy, this book is loaded with wisdom. Regardless if you are just starting out or have a successful business already, the information in this book draws on Jennifers insightful experience from over two decades of growing a values-first health and wellness business (without losing your sanity, health and happiness along the way).”

- Andrea Holwegner RD CEO, Health Stand Nutrition Consulting Inc.

“Buchanan makes a very compelling case for entrepreneurship in the health care sector. She is living proof that you can do well, and do good.”

- Bruce Sellery, Money Columnist, Cityline and CBC Radio

“In life and in business, we know the value of mentorship. Jennifer Buchanan offers emerging and established health entrepreneurs an honest and guiding voice forward, thoughtfully providing advice for development, growth, and success in the industry. Buchanan importantly reminds the health entrepreneur of the responsibility to be leaders and difference makers, not just in their fields, but through their contributions to society too—reminding them of their responsibility and ability to transform lives. There’s also an appealing practicality to the Wellness Incorporated. It really is a guide or collection of applied advice—required reading on how to succeed in this field, and relatedly, how to prosper in life. Jennifer Buchanan provides the relevant theory behind best practices—she doesn’t just talk, she also walks the walk.”

- Brad Mahon, PhD, Director, Conservatory of Music Interim Dean, Faculty of Continuing Education, Mount Royal University

“Jennifer never ceases to amaze me… She has taken her challenge and delight filled entrepreneurial journey and turned it into an inspirational guide for those considering a business venture that couples financial reward and greater enhancement of social good – two concepts rarely mentioned in the same sentence. Readers will come away with valuable coaching, advice, tools, encouragement and enthusiasm to pursue their ambitions. Jennifer chose the path less traveled and in doing so our world includes more music, and that’s a great thing!”

- Jackie Fimrite, Vice President, RBC Mid-Market Mergers & Acquisitions

Product Details

ISBN-13: 9780973944631
Publisher: JB Music Therapy Inc.
Publication date: 01/29/2019
Pages: 212
Product dimensions: 5.50(w) x 8.50(h) x 0.48(d)

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