What are they saying about you?: 50 lessons to manage your reputation

What are they saying about you?: 50 lessons to manage your reputation

by Frank Peters
What are they saying about you?: 50 lessons to manage your reputation

What are they saying about you?: 50 lessons to manage your reputation

by Frank Peters

Paperback

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Overview

You are what they are saying about you, when you just left the room.... That is your personal reputation. With the omnipresence of social media, your reputation becomes more and more important, in business and in personal life. Society has become more critical and transparent, and as a result, our reputation has become more vulnerable. Pressure can be easily organized: one tweet can be enough to cause serious reputation damage.

But our times also offer chances when you are aware of the possibilities and laws of reputation management. In this visual and very practical book you will find fifty short lessons that help you build and maintain your personal reputation. The lessons are based on the author’s 30 years of experience in reputation management and crises consulting for brands, organizations, and managers.

Consider this book as your personal reputation management coach, or spin doctor, if you will. Whether you are a board member of an organization, a doctor, a teacher, or the director of your own company, following the advice in this book will help you to differentiate yourself in a positive way and gain some fat on your reputation bones for when times get tougher.


Product Details

ISBN-13: 9789063694005
Publisher: Laurence King Publishing
Publication date: 02/02/2016
Pages: 144
Product dimensions: 5.40(w) x 7.30(h) x 0.30(d)

About the Author

Frank Peters is founder and owner of Virtus Communications. He has extensive experience in managing high-profile corporate brands and leading corporate strategy development, as well as day-today experience in corporate reputation management and crisis management. He won SABRE Awards for Best Benelux Campaigns and Best Benelux Agency, the European Excellence Award (merger FrieslandCampina) and an Effie for most effective integrated campaign.

Read an Excerpt

19. Seek out the dialogue

The times of exclusively broadcasting in communication have definitively come to an end. Communication was actually always about a two-way stream, but we still like to convince others of our opinion. That time has gone. Your stakeholders do not just want to be informed, but wish to be actively involved. They have an opinion and wish to express their view on how you operate as a person or organisation. Therefore, you need to be prepared for that. Because if you ignore this desire, you will end up facing some difficulties. For your communica- tion, use channels that enable the dialogue. Social media such as Facebook and Twitter are excellent vehicles for this. The same goes for blogs. Do not fear the responses and adversity. Instead, enter the discussion with an open attitude. That will result in understanding and respect from the outside world. Moreover, the dialogue will give you insight into what is going on in the world around you, which will allow you to take that into account.

Table of Contents

BUILD YOUR REPUTATION

1 Everyone is a brand
2 Know what you stand for
3 Create your own story
4 Be yourself and remain authentic
5 Believe in yourself
6 The art of letting go
7 Claim your name online
8 Your stakeholders have the power
9 Listen to learn
10 Arm yourself for battle
11 Influence your image on Google
12 Build ‘friendships’ in times of peace
13 Business and private are one!
14 Trust is the new currency
15 Dump your ego
16 Cultivate a reputation cushion as an airbag
17 Live your brand
18 Emotion is not for losers
19 Seek out the dialogue
20 Honesty lasts the longest
21 Transparency is the new black
22 Hold onto your values
23 Under-promise, Over-deliver
24 Share successes without exaggerating
25 Make sure others talk about you

Protect your reputation

26 A crisis also offers opportunities
27 Do away with criticism on social media
28 Denial is the biggest risk
29 Take your responsibility
30 Deliver bad news yourself
31 There is no such thing as “No comment”!
32 Show understanding to receive understanding
33 Being right—Winning the argument
34 Dilemmas can be shared
35 Fighting is done together
36 Only rely on yourself
37 Rubbing a stain?
38 The power of actions
39 Make them an offer they can’t refuse
40 Tell all and do it quickly
41 Keep it simple
42 Speculation is disastrous
43 Saying sorry does not hurt
44 Show what you are doing
45 Bending or bursting
46 Be the one to close the crisis chapter
47 Promises are sacred
48 Learn from your mistakes
49 Fight your way back in
50 Arrange for a major clean-up

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