What Clients Love: A Field Guide to Growing Your Business

What Clients Love: A Field Guide to Growing Your Business

by Harry Beckwith, Author (Read by)
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Audiobook(Cassette - Abridged, 2 Cassettes, 3 hours)

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Overview

What Clients Love: A Field Guide to Growing Your Business by Harry Beckwith, Author

Harry Beckwith is the author of Selling the Invisible and The Invisible Touch, both marketing classics. Now he applies his unparalleled clarity, insight, humor, and expertise to a new age of mass communication and mass confusion. What Clients Love will help you stand out from the crowd -- and sell anything to anyone. From making a pitch to building a brand, from designing a logo to closing a sale, this is a field guide to take with you to the front lines of today's business battles. What Clients Love will help you get focused, stay focused, and follow the essential rules to success -- by doing the little things right and the big things even better.

Product Details

ISBN-13: 9781586214128
Publisher: Hachette Audio
Publication date: 01/01/2003
Edition description: Abridged, 2 Cassettes, 3 hours
Product dimensions: (w) x 6.87(h) x (d)

About the Author

Harry Beckwith is founder of Beckwith Advertising & Marketing, working with some of America's best 100 service companies as well as smaller companies across the country. A graduate of Stanford University and a former creative supervisor for one of America's most honoured ad agencies.

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