Harry Beckwith is the author of Selling the Invisible and The Invisible Touch, both marketing classics. Now he applies his unparalleled clarity, insight, humor, and expertise to a new age of mass communication and mass confusion. What Clients Love will help you stand out from the crowd -- and sell anything to anyone. From making a pitch to building a brand, from designing a logo to closing a sale, this is a field guide to take with you to the front lines of today's business battles. What Clients Love will help you get focused, stay focused, and follow the essential rules to success -- by doing the little things right and the big things even better.
|Edition description:||Abridged, 2 Cassettes, 3 hours|
|Product dimensions:||(w) x 6.87(h) x (d)|
About the Author
Harry Beckwith is founder of Beckwith Advertising & Marketing, working with some of America's best 100 service companies as well as smaller companies across the country. A graduate of Stanford University and a former creative supervisor for one of America's most honoured ad agencies.