Based on fifteen years’ experience teaching e-Businessmodules, Feng Li takes the reader through the vast range of topicsand issues surrounding e-business. This much-needed new text givesbusiness and technology students the integrated framework they needto interpret conflicting and rapidly changing business phenomena.
- A coherent introduction to e-business.
- Features case studies of the transformation of variousindustries, including banking, the music industry, e-tailing, thetelecoms industry, and e-public services.
- Discusses emerging issues such as privacy, security, identityand presence in the cyber world, Internet marketing, legal,regulatory, social and political issues.
- Supported by online lecturer and student resources, availablesoon.
|Edition description:||New Edition|
|Product dimensions:||6.00(w) x 1.25(h) x 9.00(d)|
About the Author
Feng Li is Chair of E-Business Development at the University of Newcastle upon Tyne Business School.
Table of Contents
1 Introduction 1
2 What Is E-Business and Does It Still Matter? 8
Part I The New E-Business Environment 25
3 The ‘ICT Revolution’ and the Information Economy29
4 The Network Economy: New Rules of the Game 52
5 How the Internet Redefines Organizational Boundaries: ATransaction Cost Analysis 66
Part II Emerging Strategies and Business Models in theNetwork Economy 79
6 New Strategies for the Network Economy: Web Strategy, BusinessUnbundling and Virtual Organizations 83
7 Managing Disruptive Strategic Innovations in the New Economy102
8 Strategic Reorientations in the Network Economy: From Productsand Services to Solutions and Experiences 119
9 Emerging E-Business Models in the Network Economy 133
Part III Organizational Innovations through Information andCommunications Technologies (ICTs) 147
10 Structural Innovations and Emerging Forms of Organization151
11 Process Innovations: Beyond Business Process Reengineering171
12 New Work Organization and New Ways of Working: FromTeleworking to Virtual Teams 183
13 Inter-Organizational Innovations through Inter-OrganizationalInformation Systems 197
14 Conclusions and Emerging Issues 212
Appendix I Developing a Launch-Ready E-Business Plan: PuttingTheory into Practice (Assignment I) 225
Appendix II Developing an Online E-Business Resource Portal: Whois Who in E-Business (Assignment 2) 228
Appendix III Developing an E-Business Resource Portal and OnlineForum: E-Business Wikipedia (Assignment 3) 231