Global business lessons from Bill Roedy, the man who built the world's largest entertainment network
What Makes Business Rock is the compelling story of how Bill Roedy, the Chairman and CEO of MTV International, built the largest international entertainment network in existence, much of the time having to make up answers for questions which had never before been asked.
It's a free-wheeling, rock and rolling tale filled with a fascinating cast of characters including British entrepreneur Robert Maxwell, Rupert Murdoch and Sumner Redstone, Bono, the Pope, and a range of legendary politicians such as Nelson Mandela, Vladimir Putin, and Fidel Castro.
- An important primer on how to build and manage a business in an environment of continually evolving and developing communications platforms
- Deals with the cultural demands of countries as diverse as China, Zambia, and Ireland
- A business book masquerading as the memoir of one of the most important people in the music industry
Entertaining and engaging, What Makes Business Rock offers an up close look at Bill Roedy the person and professional, and uncovers the innovative strategies he used to help make MTV the most successful, and best known, media brand in the world.
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About the Author
Bill Roedy was chairman and chief executive of MTV Networks International. In this role, he ran all of MTV Networks' global multimedia operations for the brands MTV: including Music Television, Nickelodeon, VH-1, VIVA, TMF: The Music Factory, Game One, Comedy Central, and Paramount Comedy. He also has received numerous honors for his corporate and personal contributions to a range of humanitarian causes.
David Fisher has worked on seventeen New York Times bestsellers, including his most recent book, No One Would Listen with whistleblower Harry Markopolos (Wiley).
Table of Contents
Chapter One Born in the U.S.A. 1
Chapter Two Survivor 37
Chapter Three Money for Nothing 67
Chapter Four Mo’ Money Mo’ Problems 97
Chapter Five Get the Party Started 129
Chapter Six We Will Rock You/We Are the Champions 163
Chapter Seven How to Save a Life 203
Chapter Eight Where Do We Go from Here? 233
Chapter Nine The Beginning Is the End Is the Beginning 257
What People are Saying About This
“Roedy spent 22 years with MTV, building its networks around the world. He imparts a number of business lessons learned from his successes and mistakes during his years in cable TV, reinforcing the importance of prioritizing and the need to delegate. Of course, the real highlights of the book are Roedy's many anecdotes, including deflecting P. Diddy's more outrageous demands, wearing sneakers to meet the Dalai Lama and soothing the Duchess of York's hurt feelings when rockers swore at her on TV.”
— Computer World
“As business how-to books go, there are few as entertaining as Bill Roedy's What Makes Business Rock.”
— New York Post
“What Makes Business Rock is rockin' good fun and full of actionable advice for execs who hope to plant their own flags in new frontiers with an entertaining twist – it's chocked full of fabulous gossip, celebrities, rock idols, politicians, global leaders and of course loads of music.”
“A CNBC Best Book of Summer 2011”
"Historians in the next century may look back with wonder at how a cable TV channel that started out playing only music videos ended up a titan of global media and a force in international politics. But that's the remarkable story told in Bill Roedy's What Makes Business Rock: Building the World's Largest Global Networks, a memoir of his time as head of MTV Networks International. . . it's hard to believe that none of Roedy's exploits are exaggerated. But that would be to miss the point. It's a tremendous read, and more than worthwhile for anyone seeking to understand how to scale a business globally - or even just for music fans who have laid down their guitars and taken out the piercings."
“What Makes Business Rock chronicles Roedy’s journey and the lessons he learnt along the way. These include a stint in the US Army, fighting in Vietnam, running a nuclear missile base in Europe, studying at Harvard Business School as well as running an iconic international television channel that reflected the passion and brashness of a new age featuring an even newer art form – the music video….So how did MTV become, well, MTV?...[Roedy] ensured that the channel reached its young audience.”
“Any entrepreneur will be able to identify with Roedy’s story. When he took charge, MTV was just beginning to grasp the way Europe functioned. By the time he left, he was overseeing MTV, Nickelodeon, VH1, VIVA, TMF, Game One, Comedy Central and Paramount Comedy. Along the way he also became one of the most prominent characters in the global fight against HIV and AIDS.”