What Really Happened to the 1960s: How Mass Media Culture Failed American Democracy

What Really Happened to the 1960s: How Mass Media Culture Failed American Democracy

by Edward P. Morgan


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What Really Happened to the 1960s: How Mass Media Culture Failed American Democracy by Edward P. Morgan

Wherever we turn these days, we encounter reminders of the sixties. They're invoked in presidential campaigns, American military actions, and outbursts of mass protest. We're bombarded with media-saturated anniversaries of iconic events, from JFK's inauguration (and assassination) to urban riots and Woodstock. But as Edward Morgan suggests, these references offer little more than an endless stream of distracting imagery that has more to do with today's politics and economics than with the reality of yesterday's social movements.

In his provocative look at mass media's connection with those turbulent years, Morgan simultaneously seeks to explain what happened in the 1960s and what happened to how we remember it. His comprehensive overview and critical analysis reveal how the mass media have shaped the popular image of a raucous decade in ways that have curtailed its promise of democracy.

Morgan's in-depth study of sixties social movements and their depictions in corporate America's print media, film, and television helps to explain why the past still provokes deep emotions—even antagonism—half a century later. He blends history, sociology, political science, media and cultural studies, and critical theory to explain why the 1960s have been so virulently targeted, particularly by critics on the right who blame today's self-indulgent culture on baby boomers and "sixties permissiveness" instead of the real culprits: consumer-driven capitalism and neoliberal politics.

Emphasizing the tensions between capitalism and democracy, Morgan investigates the fate of democracy in our media-driven culture, first by examining the ways that the 1960s were represented in the media at the time, then by exploring how popular versions of the sixties have glossed over their more radically democratic qualities in favor of sensationalism and ideological constructions. He reminds us of what really happened—then shows us how the media trivialized and satirized those events, co-opting and commercializing the decade's legacy and, in doing so, robbing it of its more radical, democratic potential.

By revisiting this chapter of the past, Morgan shows that it has much to tell us about where we are today and how we got here. Whether you lived through the sixties or only read about them—or only saw Hollywood's version of them in Forrest Gump—this book will put their lessons in clearer perspective.

Product Details

ISBN-13: 9780700618224
Publisher: University Press of Kansas
Publication date: 08/17/2011
Pages: 422
Product dimensions: 6.00(w) x 9.00(h) x 0.70(d)

About the Author

Edward P. Morgan is University Distinguished Professor of Political Science at Lehigh University and author of The Sixties Experience: Hard Lessons about Modern America.

Table of Contents

Preface ix

1 The Past as Prologue: Distorted History ? Declining Democracy 1

2 Roots of the Sixties: Contradictions between Capitalism and Democracy in Postwar America 20

3 An Awakening Democratic Dialectic: From Action to Empowerment in the 1960s 40

4 Race, Class, and Gender: The Boundaries of Legitimate Media Discourse 63

5 Vietnam and the Spheres of Media Discourse 91

6 Visual Drama: The Power of the Image 117

7 System Response: Generational Hype and Political Backlash 144

8 Media, Militancy, and Violence: The Making of "Bad Sixties" Icons 197

9 Domesticating the Sixties: Capitalism's Cultural Co-optation 221

10 Reconstructing the Past, Constructing the Future: Corporate Backlash and the Reagan Revolution 240

11 The "Sixties" Nostalgia Market and the Culture of Self-Satire 259

12 Cultural Politics and Warlike Discourse 287

13 Media Culture and the Future of Democracy 309

Notes 331

Index 385

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