What Self-Made Millionaires Really Think, Know and Do: A Straight-Talking Guide to Business Success and Personal Riches

What Self-Made Millionaires Really Think, Know and Do: A Straight-Talking Guide to Business Success and Personal Riches

by Richard Dobbins, Barrie O. Pettman

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Product Details

ISBN-13: 9781841126807
Publisher: Wiley
Publication date: 03/10/2006
Pages: 324
Product dimensions: 6.12(w) x 9.19(h) x 0.75(d)

About the Author

Richard Dobbins made his first million in managementdevelopment. He is a management consultant and financial guru. Heis a visiting professor of Management on MBA programs in NorthAmerica, Europe, the Far East and Australia.

Barrie O. Pettman made his first million in publishing.He is a management consultant and visiting professor at theCanadian School of Management.

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Table of Contents

Acknowledgements xi

To the Reader xiii

About the Authors xix

1 Everything Starts With Ideas 1

How to think creatively

2 You Can Have It If You Want It 27

How to set and achieve your goals

3 Strategy Will Get You There 97

How to implement a winning business strategy

4 Marketing Is The Key 133

How to implement a winning marketing strategy

5 Sales Skills Will Make Your Fortune 159

How to be excellent at selling

6 Everything Is Negotiable 197

How to negotiate better deals

7 We All Need Leadership 215

How to lead a winning team

8 Everything You Do Affects Sales, Costs and Profits 235

How to understand the financial implications

9 Never Use Time As An Excuse 277

How to focus on the 20% that brings in the 80%

Further Reading 295

Index 303

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