"Bubbling over with useful ideas."—Independent
"Hard-wired to reality. Hype free and brutally honest."—Business Age
"Practical, down-to-earth advise of great value to would-beentrepreneurs."—Sir Adrian Cadbury
"I was hooked. A really useful DIY manual for success."—Personnel Today
"Exhiliration. Fright. Bewilerment. Exultation."—Career Development International
"A Complete toolkit for the ambitious entrpreneur. Success,happiness and your first million within your grasp."—The Citizen
"A gem of a book. A source of ideas and inspiration to anymanager."— Professor Richard Teare, Oxford Brookes University
"A good easy read. I agree with everything."—Philip Vale, Durham University Business School
"That depth of understanding entrepreneurial business which canonly come from doing it."—Baron Prestoungrange, Co-founder, MCB University Press
"Recommended reading for any frustrated executive consideringgoing it alone."—Gulf Business
There are better ways to becoming a millionaire than trudging toyour local store to buy a lottery ticket every week. The fact isyour chances are 14 million to one. If you entered the lottery onceevery week, then—sure—you can expect to win. About oncein every two hundred and seventy thousand years! But still thereare those who believe that if they sit and listen as number afternumber is called out on the TV, that this will be their week. Theirlucky break.
Then there are those that know that they must do more than watchspinning balls to make their lives a success; that in order to domore, to have more, to become master of their owndestiny—they must change. They must act. And this book is forthem.
Enter Richard Dobbins and Barrie O. Pettman, two self-mademillionaires who reveal the secrets of their fantastic businessachievements and personal fortunes. What Self-Made MillionairesReally Think, Know and Do does not rely on a mystical system,flimsy hype or unbelievable get-rich-quick schemes. Instead itoffers practical and realistic advice for turning your brilliantideas into a money-making business reality.
What Self-Made Millionaires Really Think, Know and Doguides you from business idea to market acclaim. You will discoverthe secrets of real business - from thinking creatively and settingclear goals to negotiating skills, leadership and liberating timemanagement. It is illustrated throughout with superb successstories and anecdotes from the authors' remarkable careers.
Dobbins and Pettman provide a complete toolkit for the ambitiousentrepreneur. They provide proven methods for getting what you wantin life; success, happiness and your first million. It's not aneasy walk in the park, but if you are serious about dramaticallychanging your life, it’s all within your grasp. Andit’s all in here.
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About the Author
Richard Dobbins made his first million in managementdevelopment. He is a management consultant and financial guru. Heis a visiting professor of Management on MBA programs in NorthAmerica, Europe, the Far East and Australia.
Barrie O. Pettman made his first million in publishing.He is a management consultant and visiting professor at theCanadian School of Management.
Table of Contents
To the Reader xiii
About the Authors xix
1 Everything Starts With Ideas 1
How to think creatively
2 You Can Have It If You Want It 27
How to set and achieve your goals
3 Strategy Will Get You There 97
How to implement a winning business strategy
4 Marketing Is The Key 133
How to implement a winning marketing strategy
5 Sales Skills Will Make Your Fortune 159
How to be excellent at selling
6 Everything Is Negotiable 197
How to negotiate better deals
7 We All Need Leadership 215
How to lead a winning team
8 Everything You Do Affects Sales, Costs and Profits 235
How to understand the financial implications
9 Never Use Time As An Excuse 277
How to focus on the 20% that brings in the 80%
Further Reading 295