What the New Breed of CMOs Know That You Don't

What the New Breed of CMOs Know That You Don't

by MaryLee Sachs


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Product Details

ISBN-13: 9781409455721
Publisher: Taylor & Francis
Publication date: 07/28/2013
Pages: 174
Product dimensions: 6.80(w) x 9.70(h) x 0.60(d)

About the Author

MaryLee Sachs launched her first book, The Changing MO of the CMO — How the Convergence of Brand and Reputation is Affecting Marketers, at the Cannes Lions International Festival of Creativity in 2011, and she established her consultancy, Changing MO LLC, based on the tenets of the book. As the former global head of consumer marketing and US chair of a major WPP firm, she has focused on the CMO community, contributing to both The CMO Club and the Marketing 50 as an advising member. She has over 28 years of integrated marketing experience in the international arena; she was resident in London for 17 years before returning to the US 11 years ago.

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