What To Do Before Your Book Launch

What To Do Before Your Book Launch

by M. J. Rose


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What To Do Before Your Book Launch is a guide for authors, covering everything from working with your publisher, to reading in public, to help for publicity and marketing, to using (and misusing) social media, to how to dress for your author photo . . . and far more, including cautionary tales, worksheets, timelines and etiquette tips.

Product Details

ISBN-13: 9781940887906
Publisher: Evil Eye Concepts, Incorporated
Publication date: 05/11/2017
Pages: 102
Product dimensions: 8.80(w) x 5.80(h) x 0.40(d)

Table of Contents


1 First Steps Towards Your Book Launch 3

What to expect (when you're expecting publication.) 3

Domaian (and other) Names 5

Mailing Lists 6

Dipping Your Toes in Social Media 6

Social Media Tips 9

2 Author Websites, Blogs & Author Photos 11

Building an Author Website 11

One Truly Key Website Issue 13

To Blog or Not to Blog 13

Author Photos 18

How to be Photogenic (a compilation of gathered hints) 20

How Do You Look? (Yes, neatness counts) 22

3 You're Getting Published-How Lucky Can You Get? 24

A Cautionary Case Study 24

What's the Problem? 26

In Defense of Publishers 28

What to Do? 30

More Than Luck: Ten Things You Can Do For Your Career 33

Things they don't tell you (a list from two bestselling writers who wish to remain anonymous) 35

4 Publicity & Marketing 37

Should You Hire a Publicist? 38

What About Marketing? 38

Advice from M.J. 39

How Author Newsletters Can Backfire 40

Newsletter Etiquette 41

10 Marketing & PR Points from M.J. 42

5 How Is Your Book Positioned & How are you Positioning Yourself? 46

Case Study: Another Cautionary Tale 46

Today's Reality 47

What is This Thing Called Publishing? 48

Why You Can Count Your Blessings 49

Great Expectations: The Writer's Enemy 50

The Care and Feeding of Your Own Career 52

Editing Your Attitude 53

A Happier Case Study: Helpful Hints on Determining Your Path 54

6 Book Trailers, Launch Parties & Public Presentations 57

Should You Make a Book Trailer? 57

Planning a Launch Party 58

Determine your Goals 59

Practical Factors 60

Choose a Venue 60

Reading in Public: Ten Hints From Randy 61

7 Ms. Meyers-Manners for Authors 64

8 Consolation for Bad Reviews 68

9 Randy's Ten (Book Launch) Commandments 72

10 A Timeline for the Year Before Publication 76

11 Worksheets for Social Media 81

Social Media Voice Worksheet 81

Determining Your Mission, Goals & Strengths, and Strategies 81

Determining Your Online Voice 82

What Can You Offer? 82

12 Writers on the Craft & Business of Writing 83

About the Authors 89

Customer Reviews

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What To Do Before Your Book Launch 5 out of 5 based on 0 ratings. 3 reviews.
KourtneyH More than 1 year ago
 I’m a fan of Randy Susan Meyers. Ever since I heard her speak at the 2010 Backspace Conference. Here first novel, The Murderer’s Daughters, is exquisite. I’m 100 pages in and I can’t wait to get back to it. So when I saw she co-wrote What To Do Before Your Book Launch I had to pick it up. Randy Susan Meyers and M.J. Rose provide an intimate portrait of what happens to a writer during the book launch process. It reminded me of what Anne Lamott’s book Bird By Bird does for the writing life. They provide real life examples and insights from insiders in the business. They help authors manage expectations and learn when to speak up and how to put their best foot forward. I appreciated their chapter on manners for authors–it’s really about being nice. Genuinely nice. The writer’s launch “ten commandments” are rules every author should live by. Once my book is published, I know I’ll be re-reading her chapter on consolation for bad reviews, where she doesn’t shy away from talking about the pain of reading them and how hard it is to not be hurt by them. Many authors will find her timeline for the year before publication useful. If you’re not a great planner, it’s an indispensable guide to when things need to happen.
Kim_ARI More than 1 year ago
I wish I had heard about this resource sooner - the advice was very practical and useful, and a fun easy read to boot. I'm hoping it helps when my book comes out :)
Anonymous More than 1 year ago
As a newly published author, I found this book extremely helpful, along with helping me think outside the box in how I can market and promote myself and my work.