What Were They Thinking?: Marketing Lessons You Can Learn from Products That Flopped

What Were They Thinking?: Marketing Lessons You Can Learn from Products That Flopped

by Robert McMath

Paperback(1 PBK ED)

$19.00
View All Available Formats & Editions
Use Standard Shipping. For guaranteed delivery by December 24, use Express or Expedited Shipping.

Product Details

ISBN-13: 9780812932034
Publisher: The Crown Publishing Group
Publication date: 06/28/1999
Edition description: 1 PBK ED
Pages: 260
Product dimensions: 5.50(w) x 8.50(h) x 0.50(d)

Customer Reviews

Most Helpful Customer Reviews

See All Customer Reviews