What Your Customer Wants and Can't Tell You: Unlocking Consumer Decisions with the Science of Behavioral Economics (Marketing Research)

Behavioral economics is the future of maximizing brands and businesses. In this book, learn how to consumer brain works and creatively (and effectively) market your brand. Why do you buy certain cereal brands and not other? What turns buyers off immediately and what keeps them coming back? Use all the knowledge in these pages to optimize your prices, increase sales, create better, "brain-friendly" brand messaging, and be a more effective leader. In What Your Customer Wants and Can't Tell Yo...