The “new” has never been more crucial, as the entire world, from emerging to mature economies, is now creating new products, services and experiences at an unprecedented rate. Whether you are helming an organization or developing your personal brand, your survival depends on finding new opportunities. Staying ahead of these changes and developing the ability to communicate them to a broader group will empower you to become a vanguard competitor within your industry and within the world at large.
In What’s Next?, Havas PR CEO Marian Salzman reveals her predictions for tomorrow’s trends. This dynamic trendopedia—aggregated from Salzman’s public and private forecasts—highlights what you need to know about how and where we will live, love, communicate, relate, work, relax, invest, learn, travel and prosper in 2013, and how to track these trends in order to generate opportunity, anticipate risk and enjoy a savvier journey into tomorrow. In addition to more than 150 predictions in 30 categories, Salzman has identified 2013 as the year when “Co” makes its presence felt in all aspects of our lives.
Salzman, author of 15 books and named one of the world’s top five trendspotters by The Independent and Nielsen, employs a methodology—pattern recognition—that has launched or popularized a wide range of trends, from singletons and metrosexuality to food fear and globesity. Salzman and her contributors at Havas are constantly spotting changes and evolutions in the global marketplace.
What’s Next? is the first release from 120M Books, the publishing arm of Havas PR, committed to independent and futuristic publication of brainfood for the thinking public. “120M” is code for “120 minutes’ worth,” our recipe for the smart reading meal.
If trends fuel the ways we see our future (they do), think of What’s Next? as your road map for recognizing the next normal and learning how to tell that story.
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Most Helpful Customer Reviews
I just finished reading it and I absolutely loved it! I work in marketing and much of my job comes down to trying to figure out what the next few months will bring; what is going to be cool, what is going to be popular, what is going to make waves on social media. Not only did this book help me get an amazing grasp on what I can expect, but now I'm truly informed on the few dozen categories and could talk about them for hours. After reading this book, I could have a truly informed conversation about Africa and where it's going. That's incredible! I knew nothing about Africa just a few hours ago. I think this has to do with the way they cram so much information with so many examples into such a small, easy to read space. I literally feel informed about a whole range of topics now and this is after just a couple hours of reading! Beyond all of that, this book was a lot of fun and made my day home sick surprisingly enjoyable. I literally tore threw this book in just a couple of hours; it's so engrossing and so much fun, you don't even realize how much your learning and how important the information is. If you're like me and need to know this stuff for work, definitely get this. If you just like knowing about everything before your friends, you should also definitely get this. If you want something really fun to read and want to keep pace in conversations about a whole wide rang of topics, DEFINITELY GET THIS!!
I havent read it yet bur i am about to buy it! I always wonder what igoing to happen in 2013. I am very excited to read it!
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