What's Your Message?: Public Speaking with twice the impact, using half the effort

What's Your Message?: Public Speaking with twice the impact, using half the effort

by Cam Barber
What's Your Message?: Public Speaking with twice the impact, using half the effort

What's Your Message?: Public Speaking with twice the impact, using half the effort

by Cam Barber

Paperback(New Edition)

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Overview

"Finally, a book on public speaking that's worth reading (and using)." - SETH GODIN, Author, Tribes

  • To control anxiety, check out PAGE 96
  • Want a quick method to prepare? Go straight to PAGE 141
  • How to START a speech? PAGE 179
  • How to END a speech? PAGE 183
  • Techniques to engage your listeners from start to finish? PAGES 185 - 202
  • This revolutionary method shows you how to think clearly, manage anxiety and speak persuasively.

  • Remove the obstacles to success and become a relaxed, credible and persuasive speaker.
  • The key measure of success for a business presentation is not your style. It's not your pretty slides. It's not whether you say 'um'. And it's not the colour of your tie. It's the clarity and recall of your message.
  • This book shows you how to dissolve your public speaking anxiety - effortlessly.
  • "It's refreshing to read a public speaking book that focuses on the message rather than the techniques. Every speaker-to-be should read 'What's Your Message' before getting in front of an audience." -Al Ries, Author of 'War In The Boardroom' and 'Positioning'.

    "Cam has an amazing ability to distill complex ideas into simple, practical steps." - Jules Lund, Media Personality & Founder Tribe Group

    "Great book. Thank you for your fresh approach Cam." - Janine Allis, Founder and CEO, Boost Juice.


    Product Details

    ISBN-13: 9780992505509
    Publisher: Vivid Learning
    Publication date: 08/22/2015
    Edition description: New Edition
    Pages: 254
    Sales rank: 691,369
    Product dimensions: 5.80(w) x 8.10(h) x 0.80(d)

    About the Author

    Cam Barber is a professional speaker and speaking coach who focuses on the awesome power of messaging. His background as a radio executive taught him how to get inside the mind of an audience and trigger message recall. He has worked with the following organisation as a script writer, messaging consultant and speaking coach: Walt Disney BBC Worldwide BP Fox Sports Gilliard Sciences Scandinavian tobacco Anglow American Bristel Myers Squibb Johnson & Johnson Medical Nestle NewsCorp Village RoadShow Toyota Shell 20th Century Fox Fosters Group Kraft Mercer Seek Daimler Chrysler PriceWaterhouseCoopers News Crest BHP UIP

    Table of Contents

    TABLE OF CONTENTS

    Just before we get started...

    THE POWER OF MESSAGING
    A statistical anomaly
    One presentation can define a career

    MESSAGING CASE STUDY: HAWTHORN FOOTBALL CLUB
    External messages
    Internal messages (to players and staff)
    The 'glue' that holds the team plan together
    Game-day motivational messages
    The power of messaging in 4 areas of life...

    MESSAGING MAKES GREAT LEADERS
    Gandhi - Spreading a new idea
    Nelson Mandela - His life in messages
    Steve Jobs - Chief Messaging Officer
    David Morrison, Army Chief - Changing the culture
    CEO - The reason for the new plan

    MESSAGING GETS YOUR IDEAS HEARD
    Anita Roddick - Media exposure for free
    Allan Carr - The EasyWay to stop smoking
    Steve Waugh - Leadership for a new audience
    Politician - How much water to grow an orange?
    Doctor - Convincing people to support a new idea

    MESSAGING BUILDS YOUR PERSONAL BRAND
    Jules Lund - Finding the message changed everything, effortlessly
    Janine Allis - Messaging allows natural style
    Senior Manager - Leveraging his knowledge

    MESSAGING PROMOTES YOUR ORGANISATION
    Richard Branson - Nervous, but doesn't mind
    The 'Hot Tub Ski Lodge' marketing message
    CSIRO - Securing science funding
    The Pope Francis effect

    BAD MESSAGING...
    The cake that cost a Federal election
    IBM didn't 'Think'
    Confusing Bushfire Warning - 'stay or go'
    Format Wars: BluRay versus HD-DVD - can you put it in a sentence?!

    THE VIVID METHOD FOR PUBLIC SPEAKING
    Public speaking myths...
    Body language: everything you know is wrong

    VIVID METHOD PART 1: THE CLARITY FIRST PRINCIPLES
    Principle 1: All anxiety is caused by uncertainty
    Principle 2: Message transfer is your measure of success
    Principle 3: We all have the Closeness Problem
    Principle 4: Your natural style is the right style
    Principle 5: You can control anxiety by understanding it

    VIVID METHOD PART 2: CREATE A SPEECH OUTLINE
    What is a speech outline?
    Typical procrastination schedule
    Why does it work so well? The speech outline as checklist
    The difference between a traditional outline and a Vivid Speech Outline
    Crafting your message, step-by-step
    The magic of chunking
    Structuring your ideas, step-by-step
    Start with Message Statement and Title
    Define your chunk headings
    Find the key point for each chunk
    Fill the chunks with examples, stories, evidence
    Structure helps you deliver a speech more powerfully
    How to rehearse in half the time

    VIVID METHOD PART 3: GIVE GREAT EXPLANATIONS
    Effortless delivery skills
    How to start a speech
    How to end a speech
    Optional techniques to engage your listeners
    How to PROVOKE the mind of your listener
    How to CONNECT with your listener
    How to ACTIVATE your listener's mind
    Visual explanations - leveraging slides and visual support

    PUBLIC SPEAKING RECAP
    So, to wrap up... bring your ideas to life!
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