"Finally, a book on public speaking that's worth reading (and using).” - Seth Godin, Author, Tribes
"Congratulations Cam. Wonderful stories, delivered well. I wish you every success.” - Jack Welch, former CEO of GE and author of 'Winning'
The end of Public Speaking as we know it! This revolutionary method shows you how to think clearly, manage anxiety and speak persuasively. It helps you bring your ideas to life with:
- A simpler way to control nerves.
- A simpler way to structure your ideas.
- A simpler way to engage your audience with natural delivery skills.
Remove the obstacles to success and become a relaxed, credible and persuasive speaker.
The key measure of success for a business presentation is not your style. It's not your pretty slides. It's not whether you say 'um'. And it's not the colour of your tie. It's the clarity and recall of your message.
There are 3 things that make a great speech:
- Connection with the audience
This book shows you how to master all three, and dissolve your public speaking anxiety - effortlessly.
“I knew what I wanted to say. Cam refocused me on how to say it in a way that cut straight to the heart. That made all the difference. This man knows what he’s doing.”
- Andrew Denton, Journalist and Media Personality
"Cam has helped us enormously in getting our ideas across."
- Alastair Clarkson, Head Coach, Hawthorn Football Club.
"It's refreshing to read a public speaking book that focuses on the message rather than the techniques. Every speaker-to-be should read 'What's Your Message' before getting in front of an audience."
-Al Ries, Author of 'War In The Boardroom' and 'Positioning'.
"Cam is the Magic Man! He has an amazing ability to distill complex ideas into simple, practical steps."
- Jules Lund, Radio and TV Personality.
“Cam gives you a philosophy that frees you to be yourself and simple tools to structure your ideas so you engage your audience.”
- Verne Harnish, CEO of Gazelles and author of Scaling Up (Rockefeller Habits 2.0)
"Great book. Thank you for your fresh approach Cam."
- Janine Allis, Founder and CEO, Boost Juice.
”This is an outstanding book. The core premise certainly worked for me, and I believe you have nailed it for people making major presentations.”
- Paul Thompson, founder of both Austereo and DMG (now Nova Entertainment)
“The Vivid Method has helped me to bring order to the world of information chaos - in the media, at the lectern and the board table. The secret to confident and powerful delivery skills is clarity. Read the book!”
- Mark Evans, AFL football operations manager
“Yes, the world really did need another book on presentation skills. The interesting question is whether the world still needs any of the previous books on the topic. This book is important."
- Steve Marx, author of ‘Close like the Pros’. Founder and Chairman Emeritus of The Center for Sales Strategy.
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About the Author
He has worked with the following organisation as a script writer, messaging consultant and speaking coach:
Bristel Myers Squibb
Johnson & Johnson Medical
20th Century Fox
Table of ContentsTABLE OF CONTENTS
Just before we get started...
THE POWER OF MESSAGING
A statistical anomaly
One presentation can define a career
MESSAGING CASE STUDY: HAWTHORN FOOTBALL CLUB
Internal messages (to players and staff)
The 'glue' that holds the team plan together
Game-day motivational messages
The power of messaging in 4 areas of life...
MESSAGING MAKES GREAT LEADERS
Gandhi - Spreading a new idea
Nelson Mandela - His life in messages
Steve Jobs - Chief Messaging Officer
David Morrison, Army Chief - Changing the culture
CEO - The reason for the new plan
MESSAGING GETS YOUR IDEAS HEARD
Anita Roddick - Media exposure for free
Allan Carr - The EasyWay to stop smoking
Steve Waugh - Leadership for a new audience
Politician - How much water to grow an orange?
Doctor - Convincing people to support a new idea
MESSAGING BUILDS YOUR PERSONAL BRAND
Jules Lund - Finding the message changed everything, effortlessly
Janine Allis - Messaging allows natural style
Senior Manager - Leveraging his knowledge
MESSAGING PROMOTES YOUR ORGANISATION
Richard Branson - Nervous, but doesn't mind
The 'Hot Tub Ski Lodge' marketing message
CSIRO - Securing science funding
The Pope Francis effect
The cake that cost a Federal election
IBM didn't 'Think'
Confusing Bushfire Warning - 'stay or go'
Format Wars: BluRay versus HD-DVD - can you put it in a sentence?!
THE VIVID METHOD FOR PUBLIC SPEAKING
Public speaking myths...
Body language: everything you know is wrong
VIVID METHOD PART 1: THE CLARITY FIRST PRINCIPLES
Principle 1: All anxiety is caused by uncertainty
Principle 2: Message transfer is your measure of success
Principle 3: We all have the Closeness Problem
Principle 4: Your natural style is the right style
Principle 5: You can control anxiety by understanding it
VIVID METHOD PART 2: CREATE A SPEECH OUTLINE
What is a speech outline?
Typical procrastination schedule
Why does it work so well? The speech outline as checklist
The difference between a traditional outline and a Vivid Speech Outline
Crafting your message, step-by-step
The magic of chunking
Structuring your ideas, step-by-step
Start with Message Statement and Title
Define your chunk headings
Find the key point for each chunk
Fill the chunks with examples, stories, evidence
Structure helps you deliver a speech more powerfully
How to rehearse in half the time
VIVID METHOD PART 3: GIVE GREAT EXPLANATIONS
Effortless delivery skills
How to start a speech
How to end a speech
Optional techniques to engage your listeners
How to PROVOKE the mind of your listener
How to CONNECT with your listener
How to ACTIVATE your listener's mind
Visual explanations - leveraging slides and visual support
PUBLIC SPEAKING RECAP
So, to wrap up... bring your ideas to life!