What's Your Message?: Public Speaking with twice the impact, using half the effort

What's Your Message?: Public Speaking with twice the impact, using half the effort

by Cam Barber

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Product Details

ISBN-13: 9780992505509
Publisher: Vivid Learning
Publication date: 09/01/2015
Pages: 254
Sales rank: 470,590
Product dimensions: 5.80(w) x 8.10(h) x 0.80(d)

About the Author

Cam Barber is a professional speaker and speaking coach who focuses on the awesome power of messaging. His background as a radio executive taught him how to get inside the mind of an audience and trigger message recall.

He has worked with the following organisation as a script writer, messaging consultant and speaking coach:

Walt Disney
BBC Worldwide
BP
Fox Sports
Gilliard Sciences
Scandinavian tobacco
Anglow American
Bristel Myers Squibb
Johnson & Johnson Medical
Nestle
NewsCorp
Village RoadShow
Toyota
Shell
20th Century Fox
Fosters Group
Kraft
Mercer
Seek
Daimler Chrysler
PriceWaterhouseCoopers
News Crest
BHP
UIP

Table of Contents

TABLE OF CONTENTS

Just before we get started...

THE POWER OF MESSAGING
A statistical anomaly
One presentation can define a career

MESSAGING CASE STUDY: HAWTHORN FOOTBALL CLUB
External messages
Internal messages (to players and staff)
The 'glue' that holds the team plan together
Game-day motivational messages
The power of messaging in 4 areas of life...

MESSAGING MAKES GREAT LEADERS
Gandhi - Spreading a new idea
Nelson Mandela - His life in messages
Steve Jobs - Chief Messaging Officer
David Morrison, Army Chief - Changing the culture
CEO - The reason for the new plan

MESSAGING GETS YOUR IDEAS HEARD
Anita Roddick - Media exposure for free
Allan Carr - The EasyWay to stop smoking
Steve Waugh - Leadership for a new audience
Politician - How much water to grow an orange?
Doctor - Convincing people to support a new idea

MESSAGING BUILDS YOUR PERSONAL BRAND
Jules Lund - Finding the message changed everything, effortlessly
Janine Allis - Messaging allows natural style
Senior Manager - Leveraging his knowledge

MESSAGING PROMOTES YOUR ORGANISATION
Richard Branson - Nervous, but doesn't mind
The 'Hot Tub Ski Lodge' marketing message
CSIRO - Securing science funding
The Pope Francis effect

BAD MESSAGING...
The cake that cost a Federal election
IBM didn't 'Think'
Confusing Bushfire Warning - 'stay or go'
Format Wars: BluRay versus HD-DVD - can you put it in a sentence?!

THE VIVID METHOD FOR PUBLIC SPEAKING
Public speaking myths...
Body language: everything you know is wrong

VIVID METHOD PART 1: THE CLARITY FIRST PRINCIPLES
Principle 1: All anxiety is caused by uncertainty
Principle 2: Message transfer is your measure of success
Principle 3: We all have the Closeness Problem
Principle 4: Your natural style is the right style
Principle 5: You can control anxiety by understanding it

VIVID METHOD PART 2: CREATE A SPEECH OUTLINE
What is a speech outline?
Typical procrastination schedule
Why does it work so well? The speech outline as checklist
The difference between a traditional outline and a Vivid Speech Outline
Crafting your message, step-by-step
The magic of chunking
Structuring your ideas, step-by-step
Start with Message Statement and Title
Define your chunk headings
Find the key point for each chunk
Fill the chunks with examples, stories, evidence
Structure helps you deliver a speech more powerfully
How to rehearse in half the time

VIVID METHOD PART 3: GIVE GREAT EXPLANATIONS
Effortless delivery skills
How to start a speech
How to end a speech
Optional techniques to engage your listeners
How to PROVOKE the mind of your listener
How to CONNECT with your listener
How to ACTIVATE your listener's mind
Visual explanations - leveraging slides and visual support

PUBLIC SPEAKING RECAP
So, to wrap up... bring your ideas to life!

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