In this monumental work, one of our finest historians reveals the riveting details of Ford Motor Company’s epic achievements, from the outlandish success of the Model T and V-8 to the glory days of the Thunderbird, Mustang, and Taurus. Brilliant innovators, colorful businessmen, and clever eccentrics, as well as the three Ford factories themselves, all become characters in this gripping drama. Douglas Brinkley is a master at crafting compelling historical narratives, and this exemplary history of one of the preeminent American corporations is his finest achievement yet.
|Publisher:||Penguin Publishing Group|
|Product dimensions:||5.50(w) x 8.40(h) x 1.80(d)|
|Age Range:||18 Years|
About the Author
Most Helpful Customer Reviews
Whenever you drive by your local Ford Motor dealer(s), or see the advertise of the Ford Motor vehicles, have you ever wondered about that familiar looking Blue Oval emblem - who came up with it and when did the Ford Motor officially adpot it? How did "Lincoln" and "Mercury" become part of Ford Motor Company? Read this book, and the author will answer those question and much more! It is well-written and researched information about the Ford Motor Company + the men who built and led the Ford Empire for the past 100-years.
It would be difficult to conceive of a more detailed corporate history. Author Douglas Brinkley offers an interesting, lucid narrative of Henry Ford¿s early experiments with the automobile, and his first, unsuccessful companies. He promises and delivers a ¿warts and all¿ picture of Ford¿s history. Brinkley is at his strongest discussing Ford¿s origins. But the book is also sprawling, diffuse and unfocused, with a somewhat confusing tendency to jump back and forth along the twentieth century timeline. It is more than a biography of Henry Ford, but less than a thorough history of the Ford Motor Company. The author nods in the direction of the technological, managerial and financial forces that have shaped Ford since the 1950s, though he presents Ford¿s (both man and company) earlier history in vivid detail. The impact of what Henry Ford did and how he did it still shapes industry in the United States. We recommend Brinkley¿s book for its revealing picture of one of the twentieth century¿s most influential industrialists.
I am in the automotive business (3rd generation). This book lends information to many of the stories I have heard from my grandfather which I wish he were alive to have read as well. I believe everyone in business or the automotive industry should read this book NOW.
I just finished this book, having read everything else on the automaking companies. This is probably the best business history I've ever read -- not only about the company, but the times it changed; not only about the executives, but about the workers, with a lot of excitement about the cars (something totally missing from the Lacey or Horowitz books). It's a social history, and a business one, with a lot of cultural references, too. My only criticism is that there could have been more pictures, but there are some, and book is extremely well-written. Great storytelling ability. This new scope should be copied in other business histories.