When Search Meets Web Usability

When Search Meets Web Usability

by Shari Thurow, Nick Musica
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Overview

When Search Meets Web Usability by Shari Thurow, Nick Musica

This book delivers a proactive approach to building an effective Web site that is search engine friendly and will result in better search rankings. It outlines the steps needed to bridge the gap between a Google search and a Web site, and also improve the users' experience once they get to the site. By understanding the wide variety of information-seeking strategies and the individual behaviors associated with them, this book helps information architects, Web designers/developers, SEOs/SEMs, and usability professionals build better interfaces and functionality into Web sites. Creating a satisfying user experience is the key to maximizing search effectiveness and getting conversions.

Product Details

ISBN-13: 9780321648150
Publisher: Pearson Education
Publication date: 04/08/2009
Series: Voices That Matter
Sold by: Barnes & Noble
Format: NOOK Book
Pages: 208
File size: 5 MB

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When Search Meets Web Usability (Voices That Matter Series) 4 out of 5 based on 0 ratings. 1 reviews.
Anonymous More than 1 year ago