Proven strategies for managing all types of mediaencounters!
Award-winning journalist and Fortune 500 consultant Jeff Ansellprovides a how-to guide for leaders, executives, and otherprofessionals whose high-visibility requires frequent contact withthe media. Drawing on nearly four decades of media experience,Ansell presents tested techniques for responding to challengingquestions and delivering effective messages. In addition, hereveals lessons learned and pitfalls to avoid by referencing recentnews events from around the world. Valuable features include:
- A behind-the-scenes look at how news is made
- Complete guidelines to creating compelling messages
- Specific messaging formulae for building trust when the news isbad
- Step-by-step strategies for managing hostile or relentlessquestions
- Insider tips on how to identify and handle misleadingquestions
An essential resource for navigating both traditional and onlinemedia, this book prepares readers for even the most challengingmedia events.
|Series:||J-B International Association of Business Communicators Series , #10|
|Product dimensions:||6.10(w) x 9.10(h) x 1.00(d)|
About the Author
JEFF ANSELL is a media and crisis communications consultant who has created a unique process for Fortune 500 companies to manage high-profile issues, including the Erin Brockovich case. As founder and principal of the consulting firm Jeff Ansell & Associates, Jeff's journalism experience gives him the ability to instinctively react to his clients' most difficult situations. Thousands of executives and communications professionals worldwide have been coached in Jeff's process.
JEFFREY LEESON is a professional writer and editor. He has edited dozens of business books and coauthored Leading a Learning Revolution (Pfeiffer, 2008). He can be reached at email@example.com
Table of Contents
1. What Is News? 1
2. You Are the Story 27
3. How to Admit Bad News 61
4. Crafting Compelling Messages 85
5. Delivering Your Message 113
6. When the Going Gets Tough 147
7. Twenty What-Ifs 175
Appendix: Media Messaging Toolkit 199
The Authors 219