When the Headline Is You: An Insider's Guide to Handling the Media

When the Headline Is You: An Insider's Guide to Handling the Media

by Jeff Ansell, Jeffrey Leeson

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Product Details

ISBN-13: 9780470875599
Publisher: Wiley
Publication date: 08/26/2010
Series: J-B International Association of Business Communicators , #10
Sold by: Barnes & Noble
Format: NOOK Book
Pages: 256
File size: 749 KB

About the Author

JEFF ANSELL is a media and crisis communications consultant who has created a unique process for Fortune 500 companies to manage high-profile issues, including the Erin Brockovich case. As founder and principal of the consulting firm Jeff Ansell&Associates, Jeff's journalism experience gives him the ability to instinctively react to his clients' most difficult situations. Thousands of executives and communications professionals worldwide have been coached in Jeff's process.

JEFFREY LEESON is a professional writer and editor. He has edited dozens of business books and coauthored Leading a Learning Revolution (Pfeiffer, 2008). He can be reached at jeffleeson@yahoo.com

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Table of Contents

Foreword ix

Introduction xi

1. What Is News? 1

2. You Are the Story 27

3. How to Admit Bad News 61

4. Crafting Compelling Messages 85

5. Delivering Your Message 113

6. When the Going Gets Tough 147

7. Twenty What-Ifs 175

Appendix: Media Messaging Toolkit 199

Notes 207

Acknowledgments 215

The Authors 219

Index 221

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