When Women Invented Television: The Untold Story of the Female Powerhouses Who Pioneered the Way We Watch Today

When Women Invented Television: The Untold Story of the Female Powerhouses Who Pioneered the Way We Watch Today

by Jennifer Keishin Armstrong

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Overview

New and Noteworthy  —New York Times Book Review
Must-Read Book of March  —Entertainment Weekly
Best Books of March  —HelloGiggles

“Leaps at the throat of television history and takes down the patriarchy with its fervent, inspired prose. When Women Invented Television offers proof that what we watch is a reflection of who we are as a people.” —Nathalia Holt, New York Times bestselling author of Rise of the Rocket Girls

New York Times bestselling author of Seinfeldia Jennifer Keishin Armstrong tells the little-known story of four trailblazing women in the early days of television who laid the foundation of the industry we know today.

It was the Golden Age of Radio and powerful men were making millions in advertising dollars reaching thousands of listeners every day. When television arrived, few radio moguls were interested in the upstart industry and its tiny production budgets, and expensive television sets were out of reach for most families. But four women—each an independent visionary— saw an opportunity and carved their own paths, and in so doing invented the way we watch tv today.

Irna Phillips turned real-life tragedy into daytime serials featuring female dominated casts. Gertrude Berg turned her radio show into a Jewish family comedy that spawned a play, a musical, an advice column, a line of house dresses, and other products. Hazel Scott, already a renowned musician, was the first African American to host a national evening variety program. Betty White became a daytime talk show fan favorite and one of the first women to produce, write, and star in her own show.

Together, their stories chronicle a forgotten chapter in the history of television and popular culture.

But as the medium became more popular—and lucrative—in the wake of World War II, the House Un-American Activities Committee arose to threaten entertainers, blacklisting many as communist sympathizers. As politics, sexism, racism, anti-Semitism, and money collided, the women who invented television found themselves fighting from the margins, as men took control. But these women were true survivors who never gave up—and thus their legacies remain with us in our television-dominated era. It's time we reclaimed their forgotten histories and the work they did to pioneer the medium that now rules our lives.

This amazing and heartbreaking history, illustrated with photos, tells it all for the first time. 



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Product Details

ISBN-13: 9780062973306
Publisher: HarperCollins Publishers
Publication date: 03/23/2021
Pages: 352
Sales rank: 323,988
Product dimensions: 5.90(w) x 9.10(h) x 1.20(d)

About the Author

Jennifer Keishin Armstrong is the New York Times bestselling author of Seinfeldia: How a Show About Nothing Changed Everything; Mary and Lou and Rhoda and Ted; and Sex and the City and Us: How Four Single Women Changed the Way We Think, Live, and Love. She worked at Entertainment Weekly for a decade, and has written for many publications, including BBC Culture, the New York Times Book Review, Vice, New York magazine, and Billboard. She also speaks about pop culture history and creativity. Armstrong lives in New York City.

Table of Contents

Author's Note viii

Introduction: Bold Claims ix

1 Yoo-Hoo, Gertrude Berg! 1

2 Predicament, Villainy, and Female Suffering 25

3 Women's Realm 55

4 A Holy Terror 79

5 One of Us 97

6 What Are You Going to Do About Your Girl? 125

7 Aren't You Ashamed? 147

8 A Note of Sadness 165

9 Dramatic Pause 191

10 Black and White and Red 209

11 The Scourge of 1955 235

12 The World Turns 259

Acknowledgments 277

Notes 279

Index 323

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