In the world of power, there are broadly two kinds of people: the Viles for whom only ends matter and the Naives for whom means are as important as the ends. This book challenges the common belief that a good man hasn't got a chance. It asserts that the path of goodness coupled with creativity and wisdom is the only way to an enduring victory. With real-life examples, practical tips and unique insights, this book enables the Naives to come to terms with the Viles, succeed and build enduring bases of power. It also propels the Viles into understanding that riding roughshod over others may take care of the present but has no future. In many ways, this is a book of universal and abiding solutions. It has relevance to all walks of life.