Designing a website or brochure without an art background? Then step away from the computer and read this engaging, conversational introduction to visual communications first. Written for the beginner, White Space is Not Your Enemy, Second Edition, is a practical graphic design and layout guide that introduces the concepts and practices necessary for producing effective visual communication across a variety of formats--from web to print. This beautifully illustrated, full-color book covers all of the basics to help you develop your eye and produce evocative designs that work. Topics include: What is design? Pre-design research and brainstorming. The "works-every-time layout" and "13 layout sins." The elements and principles of design. Layouts for impact. Getting along with type. Choosing and using color. Working with photos and illustrations. Intros to infographics, storyboarding and multimedia components.
Output for the web and print.
Visit www.whitespacedesignbook.com for additional supporting materials.
|Publisher:||Taylor & Francis|
|Product dimensions:||7.40(w) x 9.20(h) x 0.70(d)|
About the Author
Rebecca Hagen is an instructor at University of South Florida Mass Communications department, Rebecca Hagen is also the principal at In Focus Design. Dr. Kim Golombisky is a message specialist in the University of South Florida School of Mass Communications, where she teaches a variety of design courses. In 2007 she was named "Top Feminist Scholar" by the Organization for Research on Women and Communication.
Table of Contents
Chapter 1: What is Design
Chapter 2: Step Away from the Computer... for Research and Brainstorming
Chapter 3: I Need to Design This Today
Chapter 4: Layout Sins
Chapter 5: Mini Art School
Chapter 6: Layout
Chapter 7: Type
Chapter 8: Color Basics
Chapter 9: Adding Visual Appeal
Chapter 10: Infographics
Chapter 11: Storyboarding 101
Chapter 12: Multimedia Components
Chapter 13: Designing for the Web
Chapter 14: Fit to Print
Chapter 15: Conclusion
What People are Saying About This
"This is a lavishly illustrated and 'well finished' book that will repay careful study...Useful and inspiring." - I-Programmer
"I found myself very egnaged in spite of the fact that as a design profressor I know this stuff already" Jennifer George-Palilonis, Ball State University
"The mix of traditional and new media...isexcellent. This is what makes this text good and unique."Scott Farrand, University of South Carolina