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Who's Raising Your Child? Battling the Marketers for Your Child's Heart and Soul
     

Who's Raising Your Child? Battling the Marketers for Your Child's Heart and Soul

5.0 2
by Laura Holmes Buddenberg, Kathleen M. McGee
 
Marketers are relentlessly pursuing our children. Trying to imprint their brand image on kids as young as two, they are advertising to children not only through the mass media but over the Internet, in school, on the street, even at slumber parties! The evidence shows that they are succeeding - kids are spending or influencing their parents to spend hundreds of

Overview

Marketers are relentlessly pursuing our children. Trying to imprint their brand image on kids as young as two, they are advertising to children not only through the mass media but over the Internet, in school, on the street, even at slumber parties! The evidence shows that they are succeeding - kids are spending or influencing their parents to spend hundreds of billions of dollars each year, most of it in a quest to be "cool."

Are you and your kids caught up in this culture of consumption? Have the marketers convinced your children that if they just buy the right things they will be happy, cool, and popular with their peers? This book explored today's hyper-commercialized society and the damage it is doing to our children as they grow from toddlers to teens.

Also endangering kids is a pop culture where violence, profanity, and sex permeate the entertainment media and advertising. Parents feel increasingly alone and overwhelmed in trying to shield children from this toxic environment.

Parents looking for help will find it here. The authors offer timely advice to parents on how to mitigate the effects of a materialistic, poisonous culture, and to raise kids who care less about things and more about people.

Product Details

ISBN-13:
9781889322599
Publisher:
Boys Town Press
Publication date:
01/28/2004
Pages:
180
Product dimensions:
8.40(w) x 5.40(h) x 0.50(d)

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Who's Raising Your Child? Battling the Marketers for Your Child's Heart and Soul 5 out of 5 based on 0 ratings. 2 reviews.
Guest More than 1 year ago
What an informative look at the way media messages shape our self-images, relationships and spending patterns. From the descriptive opening pages offering a bird¿s eye view of a teenager¿s prom preparations to a toddler¿s favorite birthday gifts, readers are lured into a story of the effect of mass consumerism on modern day families. Startling statistics, real life examples, and an easy to read format make this book a perfect conversation starter for parents, teachers, community leaders and marketers. The format includes stories, sidebars, bulleted lists and numerous topic headings within each chapter making it easy to read during stolen moments throughout the day. The authors address marketing tactics that influence toddlers, adolescents, tweens and teens (Note: The same strategies are often used to persuade adult consumers as well.) Topics include sex, violence, alcohol, pornography, video games, music and magazines. The resources section offers additional sources of help and information. Review by JoAnna Carey, Rat Race Relaxer: Your Potential & The Maze of Life
Guest More than 1 year ago
Highly recommended for parents of children of all ages. This is a provocative and helpful book. Parents who aren't yet concerned about how their kids are being brainwashed by the media will be after they read the book concerned parents will find great and useful tips for dealing with their children after they've been exposed to any number of marketing schemes. The book identifies specific marketing strategies aimed at different age groups from baby to teenager, then gives advice on counteracting these strategies. Parents will want to pass this valuable book on to their friends.