Why It Sells: Decoding the Meanings of Brand Names, Logos, Ads, and Other Marketing and Advertising Ploys

Why It Sells: Decoding the Meanings of Brand Names, Logos, Ads, and Other Marketing and Advertising Ploys

by Marcel Danesi
ISBN-10:
0742555445
ISBN-13:
9780742555440
Pub. Date:
09/21/2007
Publisher:
Rowman & Littlefield Publishers, Inc.
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